Sealy Posturepedic, the US-based, 135years old luxury mattress brand known for quality beds inaugurated “Sealy Mattress Studio” here in the city at Kokapet, Gandipet Road today.
This is the second showroom in the city. Hyderabad is the only city in India to have two showrooms of Sealy. The city has lot of potential says the company. Sealy has showroom in Delhi, Bangalore, Chennai, Coimbatore and Indore.
The new outlet was inaugurated today by Marco Gugliucciello, Business Head—Asia Pacific, Sealy in the presence of Jagannath, Country Head of Sealy India and Sekhar Raju, MD of Space Interiors and the Franchise Outlet owner along with several guests, Interior Designers, Architects, and others.
The newly opened “Sealy Mattress Studio”, according to Sekhar Raju, Franchisee, will showcase beds in the price range of Rs 40,000 to Rs 11 lakh. A good night’s sleep is about one-third of the day. If your sleep is affected your entire day's schedule is disturbed added Sekhar Raju.
We have sold 30 luxury mattresses of The Grand Royale, the costliest mattress, which costs Rs 11 lakh in the last four years across the country. Of which four were sold in the Hyderabad itself informed Jagannath, Country Head of Sealy India.
The products targeted at discerning customers who don't mind spending on 'good night sleeping options.' These clients would be anywhere in the earning bracket of Rs 10 lakh & more per annum.
The branded mattress market in India is approximately worth Rs 3000crore Out of which luxury mattress brands account for 2 to 3 per cent. And its size is estimated to be Rs 50crore. The luxury mattress market is growing more rapidly at 50 percent, while the branded mattresses are growing at 15 percent. Which indicates the customer preferences towards luxry mattresses informed Marco and Jagannath
The new Sealy Mattress Studio is located at Kokatper, on the Main Road to Gandipet, is spread over 750sq.ft. The Studio is spacious and elegantly designed which offers a unique sleep experience with luxury, comfort, feel and support to the customers. The entire range offers Palatial Crest; Uni Cased Posturepedic and High-Performance collection. The mattresses designed to match the Indian consumer’s requirement, while keeping current International trends in mind. The brand will offer premium mattresses equipped with best technologically advanced sleep systems for Indian customers who are looking out for better support and comfort.
“With continued growth in Hyderabad, we see an excellent market for our product informed Sekhar Raju, the local franchisee and MD of Space Interiors.
A great night’s sleep shouldn’t cost a fortune. We’re excited and thrilled with our association with Sealy, he informed
The growth in mattress market is due to so many factors. The increased income levels, infrastructural development, increased number of residential units, villas, premium apartments, luxury living units. The inflating number of hotels and hotel rooms in the country are contributing to its growth.
India is largely an unorganized market. According to India Mattress Market Outlook, 2022, the market share of unorganized players is expected to drop drastically in coming years. The Indian mattress market, which is tightly in the grip of the unorganized sector led by the street-side shops, is fast shifting towards branded mattresses.
The organized mattress market encompasses of three types of mattresses namely Coir, PU foam, and spring mattress. Coir mattress or a foam mattress preferred by Indian consumers. But the demand is now changing towards spring mattresses. Globally, the trend is towards spring mattresses. Though this segment is small in India, it is a rapidly growing segment.
The first Sealy mattress made in 1881 in a small town called ‘Sealy’ in Texas, USA. Sealy is the number one choice of bedding with the title of World’s No.1 Selling Mattresses for over 30 years. 100 million people worldwide are experiencing the benefits of a better night’s sleep from Sealy’s mattresses for back pain
As early as in 1949, Sealy introduced its first Sealy Posturepedic brand mattress in conjunction with leading orthopedic surgeons and Dr. Addision, a renowned authority on back pain. It is the only mattress in the industry that focused on the importance of correct back support, designed in cooperation with Orthopaedic Surgeons. Posturepedic is a trademark of spring mattress designed to give orthopedic support to the relaxed body. Many beds look the same. But when you examine the design and quality of the components, they can be worlds apart. Sealy leads the bedding industry in research and development.
Sealy’s decades of research has brought tremendous success and popularity to the product. Innovation is the key reason why Sealy’s mattresses for back pain is the best selling bed in the world and sought after by well-known hotel chains worldwide. Through Sealy’s continuous research, the performance of the product enhanced with greater value for money and uncompromised quality.
Sealy maintains one of the largest and advanced research and development center and testing laboratory.
