Blenders Pride Fashion Tour 2011 (Day 2)

Genelia D'souza, Dia Mirza and Malaika Arora DIVAS DAZZLED AT THE GRAND FINALE OF BPFT 2011

RAKESH AGARWAL, ROCKY S, ANAND KABRA AND VIKRAM PHADNIS SHOWCASE ON DAY 2 BLENDERS PRIDE FASHION TOUR 2011 50 SHOWS, 13 DESIGNERS, 6 CITIES

Hyderabad, September 25th, 2011:

Moving Seagram's Blenders Pride's association with 'Style' a notch further, Pernod Ricard India has appointed Bollywood Diva and fashion icon Priyanka Chopra as the Brand Ambassador BLENDER's PRIDE FASHION TOUR 2011.

Priyanka Chopra features in a multimedia campaign for BPFT shot stylishly in black & white by ace lens man Bharat Sikka. She will also scorch the ramp during the current edition. With an amplified media campaign, the Blenders Pride Fashion Tour is confident of setting the pace in the Indian fashion calendar once again.

On the association of Blenders Pride Fashion Tour with Priyanka Chopra, Bikram Basu, VP-Marketing, Pernod Ricard India said, "Priyanka is vivacious, confident, and brings an innate individual style. She is credible in the fashion space having been on ramp in her earlier days. Blenders Pride and Priyanka stand for the confident stylish and substantive Indian persona today." He further added "Blenders Pride Fashion Tour, in its 7th edition, is a benchmark in the Indian fashion calendar. It extends across 6 cities and talks to consumers on style, design and skill; showcasing the finest in their profession."

Miss Priyanka Chopra, Actress and Brand Ambassador of Blenders Pride Fashion Tour said, "Fashion is today a very intrinsic part of our everyday lives. In that spirit, I am very excited to be a part of the Blenders Pride Fashion Tour, which celebrates the grandeur of fashion and style and more importantly gives me an opportunity to promote creative freedom in fashion".

The stars of this edition include Anand Kabra, Asmita Marwa, Gavin Miguel, Mandira Wirk, Neeta Lulla, Raakesh Agarvwal, Ramona Narang, Rina Dhaka, Rocky S, Rohit Gandhi & Rahul Khanna, Reynu Taandon, Vikram Phadnis and Wendell Rodricks. Blenders Pride Fashion Tour will have 50 shows, featuring these 13 designers across cities of Mumbai, Bangalore, Chandigarh, Delhi, Kolkata and Hyderabad.

After successful showings in Mumbai, Bangalore, Chandigarh, Kolkata, and Delhi, the final leg of the eagerly awaited fashion extravaganza kicked off in Hyderabad today at N Convention, featuring Rakesh Agarwal, Rocky S, Anand Kabra and Vikram Phadnis on the Grand Finale of the most stylist tour in the Country.

A favorite of Bollywood style setters, Rakesh Agarwal presented a collection that caters to the need of every urban Indian girl from a red carpet event and a festive celebration to her wedding day and trousseau; featuring Genelia D' souza as his showstopper.

Superstar and the city's own Dia Mirza featured as the showstopper for none other than Rocky S. A favorite of Bollywood style setters, Rocky S presented his Red Carpet collection. Red carpet is not just a about woman; which is proved by Rocky S through his exclusive collection of Men's wear for grand occasions. The collection on the whole features sturdy, structured and fashioned men's wear beautifully handcrafted for exquisite and grand events like Red carpet.

Anand Kabra's line that was an eclectic ensemble in shades of winter white, black, chocolate, yellow and tangerine in varied fabrics such as organza, tulle, satin, silk jersey, crepe de chine.

The Grand Finale for Blenders Pride Fashion Tour featured Malaika Arora Khan for Vikram Phadnis. Vikram's collection is an amalgamation of soulful heritage with true urban influences. The collection celebrates the vivacious and buoyant spirits of artistic motifs on gentle fluid drapes in all earthy tones.

The Blenders Pride Fashion Tour 2011 is supported by the best in the industry- Alison Kanuga for choreography, Ambika Pillai for makeup and features only the finest runway models.

For more details click on http://www.bpft.in