Saikumar's latest film 'IDEA' muhurat was held at Annapurna studios today. The starring of the film has four heroes Sai Kumar, Brahmaji, Raghu and Aman. Ramu is making his debut as a director. Sudhakar Reddy is making his entry into film world as producer with this film on Universal entertainment banner. Monte is playing the role of a villain.

NTR clapped the clap board, Ravi Teja switched on the camera and B. Gopal directed the first shot. The pooja was attended by Tammareddy Bharadwaja and Chengala Venkat Rao.

Sai kumar speaking on the story line of the film said that the story is about four young friends who come from different professional back grounds solve their problems with an 'Idea'. He adds this film would prove to be a different film.

Director Ramu speaking on the occasion said that he entered the film industry in 1997 and has been working as an assistant to Sreenu Vytla since 'Nee Kosam '. Producer Sudhakar Reddy is excited about the story line of the film.

Music Director Visweswar makes a debut with this film. This film would feature two songs , one would be an item song and another would be an theme song. This is to be completed in a single schedule by 20th of Feb.

Cast: Sai Kumar, Brahmaji, Raghu, Aman, Reshmi, Brahmanandam, Jeeva, Benarjee, Monto, Narra Venkateswara Rao, Narsing Yadav, Nirmala Reddy, Rajababu, Durgababu & Master Karthik