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 Original concepts, audience centric programming of highest quality has helped Zee Telugu gain acceptance among the Telugu Households across the State of Andhra Pradesh. Today, Zee Telugu is a Channel to reckon with and is growing in popularity by the day. Zee Telugu could successfully break through the habitual viewer ship of serials of primary channels built over a period of years and could carve a time band for itself. Specifically, the 9pm to 10.30 pm band, Monday - Thursday. Despite being the latest entrant in this highly competitive Telugu market, Wherein at least 11 Channels compete for the audience's attention spread over 3.5 million C & S Homes across the State.
GOLD RUSH: Nee Illu Bangaram Kaanu�, The driver game show
 Gold Rush - Nee Illu Bangaram Kaanu�today, is the most popular Game Show among the women viewers across the State. Gold Rush, telecast Monday to Thursday between 9pm to 10 pm has a humongous following. (See Chart 1)
Till date 6kgs of Gold across 320 participants have been won in this Show. Gold Rush - Nee Illu Bangaram Kaanu, hosted by the lively and vivacious Udaya Bhanu, is now dedicated to the Telugu Adapaduchus. Further, 25 gms of Gold each day was also given away to 20 contestants from 26th Sept 05 to 27th Oct 2005.
The objective of the programme is to see that all the Telugu Women folk win gold in this Interactive Game Show. There has been a tremendous response from not just Andhra Pradesh, but also from other cities outside the state.
 Zee Telugu is also bringing in a lot of variations to break the monotony of the Show. As of now, we are into the "Attha Kodalu" round and we promise to bring in a lot more variations with new permutations and combinations.
Gold Rush - Nee Illu Bangaram Kaanu also featured celebrities playing the Game Show, notable among them are Mrs.Vanisree, Ms.Rambha, Mrs.Kalyani, Ms.Sangeeta, Mrs.Jayasudha, Ms.Laya etc.
During Dassera, exclusively for the Audience of the programme, Gold Rush, Zee Telugu ran a month-long contest wherein a Jackpot of 1 kg Gold was given away and the same was wonby Ms.Madhuravani of Tenali. The 24 year old lady Said, " I was thrilled and felt so happy on winning the Gold Rush Jackpot of Dasara Adrusta Lakshmi on Zee Telugu". FRIDAY RELEASE:- First Of Its Kind In South Indian TV.
Friday Release will be one of its kind in South Indian Industry. Friday Release will start from the first week of January 06 and as the name suggests. "Friday Release" features 95 mnt feature film, specifically made for Television, which contains all the elements of a good feature film for a family entertainer.
We are extremely proud and feel honored that some of the Big Names in the film industry are making these wonderful films to be showcased on Zee Telugu. Sri K.Raghavendra Rao, Dr.Paruchoori Gopala Krishna, Sri Yendamuri Veerendranath, Sri Yerramsetti Sai, Sri Sambasivarao, Sri Meer, Sri PC Reddy, and Vasireddy Seetha Devi Garu whole hosts of people who matter are producing films exclusively for Zee Telugu.
We are certain that this Venture of Zee Telugu will attract discerning audience who would like to see some fresh and top quality feature films premiered on Television. For the month of January, we have the following Friday Releases as listed below:
| TELECAST DATE | : | 06-01-2006 |
| PREMIER SHOW TITLE | : | Mounamelanoyi |
| DIRECTOR | : | Mr. Meer (Cameraman & Editor) |
| STARRING | : | Sameer, Ramjagan, Lahari, Sana and Others |
| SYNOPSIS : A delicate romantic tale penned by Sri Yendamuri Veerendranath depicting witty, rather ironic situations of the protagonist, with a lingering after taste. Sambhumitra a handsome, well to do young man, could never understand how to talk his way out with a girl. How, he eventually overcomes his predicament and befriends a girl and what discoveries he makes in the process form part of an interesting denouncement. |
| TELECAST DATE | : | 13-01-2006 |
| PREMIER SHOW TITLE | : | Ningi..Nela..Savitri� Arundati Nakshatram |
| DIRECTOR | : | Mr.Yerramsetti Sai |
| STARRING | : | Narasimha Raju (Cine Hero), Meghana, Bhaskar (Cine Hero), Lahari (Cine actress), Bhargav (Cine artist) & Goutham Raju(Cine Comedian) |
| SYNOPSIS : A heart-rending tale of a woman, her trysts with destiny, and the three men in her life with diametrically opposite perspectives. First she is accused of lacking in trust and then becomes a victim of trusting too easily. The third relation ship lands her in a mess of a marriage, when she finally chooses to live by herself. But, destiny has other plans for her and gives her life a new meaning and purpose. |
| TELECAST DATE | : | 20-01-2006 |
| PREMIER SHOW TITLE | : | Rayavaram Ravvala Necklace |
| DIRECTOR | : | Mr. A.Hari Charan Rao ("Amrutam" Serial Fame In Gemini) |
| STARRING | : | Devdas Kanakala (Well known actor), Srinivasa Reddy (Comedian), Harshavardhan (Amrutam fame), Sudarshan (Mr.Pellam fame) |
| SYNOPSIS : An absolute comedy of errors about tricks and counter tricks by a bunch of con men driven by need and greed, who are out to take possession of an invaluable ancestral necklace of the Landlord Rajarao family. A horde of avaricious, notorious and often funny characters enter the scene and compete with each other to evoke laughter and create a rip roaring comedy. It is a story of Sri Nanduri Rama Krishna, a popular novelist & short story writer. |
| TELECAST DATE | : | 27-01-2006 |
| PREMIER SHOW TITLE | : | Green Card |
| DIRECTOR | : | P.S.Narayana |
| STARRING | : | Anant, Ambika Rani, Rajasree, Padma Jayanti and Kallu Krishna Rao |
| SYNOPSIS : Green card offers a humorous look at the present day society. It makes use of the craving among a bunch of high-society ladies, for marrying their kids off to US bound grooms. The women who are all members of a cultural club vie with each other and resort to dirty tricks and manipulations to prove their one upmanship. |
NISSABDAM:
Following Gold Rush, Nishabdam, a very well made mystery and intrigue serial, with wonderful graphics and special effects, features on Zee Telugu from Monday
to Thursday between 10 pm to 10.30 pm. This racy and nail biting serial is
systematically getting popular week after week.
CRIME FILE:
Significant here is to note the growing popularity of shows like Crime File in the prime time Monday to Thursday between 8.30 pm to 9 pm for News and Family
entertainment Channels. Slotting Crime File at the peak of serial viewers time
in itself was a change that Zee TV dares, which is now gaining acceptance.
Lost and Found Children:Crime File focuses on prevention of crime and making its viewers aware of legal
aspects. Nuvvastavani, the segment on missing children has united 22 children with their families.
ZEE SOUND PARTY:
Other original concept that Zee Telugu is successfully executing now is Zee Sound Party, a Statewide Contest for the Orchestra Teams. It is significant to note that the Orchestra Teams across the State are immensely popular since a very long time. It is only now that Zee Telugu took up the task of identifying and fostering this wonderful talent across State of Andhra Pradesh. Zee Sound Party is hosted by renowned Music Director Mr.R.P.Patnaik.
PHOTO SHOW BY ARVIND CHENJI:
Similarly, Photo Show by Arvind Chenji is among the firsts across the South Indian Channels. Photo Show gives a lot of information on shooting photographs and using the right kind of equipment and is also got big splash of glamour, where Mr.Chenji makes-over models through his Photo Shoots.
FILM BASED PROGRAMMES:
There are a host of original film based and non fiction shows which are already on air or are in the process of being telecast. Significant among them would be.
 Manmadhudu (Sunday between 8.30 pm to 9 pm)
Famous comedian Venu Madhav hosts this film based show. It is a heart to heart chat with young heroes and heroines to share their experiences on and off the camera. Very candid and tongue-in-cheek Venu Madhav probes into the various aspects of the Star to bring out the facts that were never told earlier.
Simhasanam (Sunday between 10:30 am to 11 am)
Is the review of top 5 movies of the week. This includes interaction between the anchor a 3D animated reel. As innovative review of the top 5 Box-office hits
Taralu Digi Vachchina Vela (Mon-Fri between 6.35 pm - 7 pm)
Raasi, a very famous actress of Tollywood hosts the show. This is program brings to you an interaction with the Celebrities of film industry for half-an-hour to share their personal feelings. The show has added features (Celebrities like Mr.Rama Naidu, Mr.Murali Mohan, Mr.Ashwani Dutt, Dr.Paruchuri Gopala Krishna, Mr.Vikram, Mr.Surya, Mr.Srihari, Mr.Tarun and Mr.Sumant etc).
Enduku Emiti Ela ? (Sunday between 9pm - 9:30pm)
It is a critical review of films and why they have bombed at the Boxoffice. It talks of every angle like story, technical aspects, casting etc. It is a very informal presentation by two characters from very popular film Pathala Bhairavi
Taza Taza (Saturday between 12pm - 12:30pm)
A preview of latest films released during that week.
SHOLAY:
Sholay, an all time hit across the country was dubbed and telecast for the Telugu audience, whoever has seen in Telugu will endorse to the fact that the Telugu version of Sholay looks as good and as original as the Hindi version, this was possible because of some outstanding scripting and dubbing work done by one of our Associate Producers, Mr.Krishna Sunder Rao of Chennai. Malliswari played by Hema Bellur, is a character which can be identified by every contemporary women.
MALLISWARI:
Malliswari, a Daily Serial to be telecast Monday to Thursday between 7.30 pm to 8 pm onwards from 9th of January is another wonderful soap which we are confidant will win the hearts of the discerning Telugu Audience.
 NEWS BASED PROGRAMMES:
We are extremely pleased to share the news and news based current affairs programmes on the Channel, like News Maker of the Week, Special Correspondent and Crime File which are well appreciated.
Zee Telugu News stands for objective, dispassionate and in-depth coverage of News and the Audience Share for our News and News based programmes is constantly on the up. Zee Telugu News is backed up by the strong and omnipresent Zee News Network and its technology.
And for the Sankranthi Specials, an exclusive interview with Mega Star Chiranjeevi is in row to enthrall the viewers. He shared various things never disclosed to anybody with most glamorous TV anchor Udaya Bhanu especially for Zee Telugu Viewers.
Zee Telugu is confident that it will very soon rise to heights of being the most sought after Telugu Channel among all Telugus and perhaps also for expatriate Telugus.
The young and vibrant team, with a lot of fresh thinking and original ideas more importantly, with constant feel of the pulse of the audience and their changing tastes, would be the prime reason behind this confidence.
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