The Muhurat of Gunnam Gangaraju's AMMA CHEPPINDI, starring Sharwanand and Shriya Reddy, was held at Prasad Labs on 6th Feb. K Raghavendra Rao directed the first shot, which was clapped on by Sri Hari while S. Gopal Reddy switched on the camera.

Producer & director Gangaraju said "Although the story was conceived many years back and the title registered three years ago, it is now that we found the apt actor for the roles. Sharwanand was selected after seeing his performance in the film VENNELA. The film shows the relationship between a mother and her son. My son Sandeep Gunnam will be introduced as a cinematographer with this movie the other cinematographers being Senthil and Sarvesh of Aithe and AOR fame, respectively.

Sandeep Gunnam said "I assisted S. Gopal Reddy for the film Sri Ramadasu. It is on his insistence that I am doing this film".

Heroine Shriya Reddy, who debuted with the film APPUDAPPUDU, also spoke on the occasion "I wanted to make a come back into the Telugu film industry with the right script. I am happy with AMMA CHEPPINDI. It is a different film".

Hero sharwanand said that he was really excited about this project.

Cast: Suhasini, Shriya Reddy, Sharwanand, Suman, Nagababu, Pavan Malhotra, Tanikella Bharani, L.B. Sriram, Krishna Bhagawan, Ashok Kumar, Gundu Hanumantha Rao, Narsing Yadav, Siva Narayana, Bharani Shankar.

Crew: Music: M.M. Keeravani ; Lyrics: Shiva Shakti Datta, Keeravani, Gangaraju Gunnam & Suddala Ashok Teja; Cinematography: Sandeep Gunnam ; Editing: Mohan Rama Rao; Art: R. Ravinder ; Story - dialogues - screenplay - direction: Gangaraju Gunnam ; Producers: Urmila Gunnam & K.R. Sai .