Akash and Rekha, the leading pair of the hit musical film Anandam, will be coming together, again, for a Sudharshan Productions film titled as Naaloni Prema. Naaloni Prema, produced and directed by Sai Venkat, was launched on 21st September at Prasad Labs. Actor Ravi Teja clapped on the first shot, directed by Sai Venkat, while A.I.C.C. member Surendar Reddy switched on the camera.

"Though our previous film ,Neethone Nenunna, is still in the post production work, we have decided to launch this film" producer-director Sai Venkat said "Akash will be portraying the role of an NRI who loves his country, India, a lot. Rekha is paired opposite Akash and Sayogita is also essaying a very important role in the movie".

"After Anandam I wanted to do another romantic movie, but did not get a chance to do so till now." Hero Anand said.

Rajesh, Vijay, Rahul and Sandeep are also part of the cast. The film has music by Sai- Sridhar.