On Friday, 19th Jan, a press meet was held at Annapurna Studios where in actors like Chiranjeevi, Nagarjuna along with some of the senior producers of the Telugu Film Industry met up to announce the details about the upcoming Diamond Jubilee celebrations of the Telugu Film Industry to be held from 26-28th Jan. The special song that is being dubbed as the anthem of the Telugu film industry is being shot at the studios and Chiranjeevi and Nagarjuna along with other top heroes had come to participate in the shoot. The video will be directed by veteran director K.Raghavendra Rao and Krishna Vamsi. With the heroes part of the shoot coming to an end the heroines are expected to begin shooting for their bits. Industry personnel seen on the occasion were K Raghavendra Rao, Krishnavamsi, Pawan Kalyan, Ravi Teja, K.S. Rama Rao, Kalyan Ram, Allu Arjun, Shashank, Venkat, Shiva Balaji, K.L. Narayana, Sunayana, Deepa, Madhu Shalini, Charmi, Sada, Sindhu Tolani, Arthi Agarwal and Adithi Agarwal.

All the actors were dressed up in white while the actresses sashayed around in silk sareers. Prabhudeva choreographed this song; that has been composed by Devi Sri Prasad, with lyrics by Suddala Ashok Teja.

"Telugu Film Industry is the second largest film industry of our country" Film actor-producer Nagarjuna said "And it is only our industry that is celebrating 75 years of completion. These celebrations are more special for me because my father, Akkineni Nageswara Rao, has been a part of this industry for 60 years out of the 75 that we are now celebrating". About the song, he said "This song will be like a multi starrer film. Multi starrers are very rare in Telugu films and so this song is special because for the first time I got a chance to share the screen with all my friends".

"Our industry has always been together whether it is for celebrations or for a cause." Veteran film producer D.Ramanaidu said "All the film personalities and actors have come together to make this diamond jubilee celebrations a grand success. We all are going to share the expenditure for this grand event".

"The Diamond Jubilee celebrations are a historical moment for the industry" actor Chiranjeevi said "Films have become so much a part of our culture that these celebrations are like a festival for the Telugu audiences'. We are what we are today because of them. It is indeed very rare to see so many stars share the same screen space and it feels really good to shoot for this song. With these celebrations I hope and wish that people, especially in the north, realize that South Indian Film Industry does not mean Tamil Film Industry and that all south Indian languages have their own film industries".