On the occasion of the birthday of Ram Charan Teja on 27th March, cousin Allu Arjun launched a website of Charan www.cherryfans.com after the later’s pet name. The launch took place at the State Art Gallery in Hyderabad. Charan was busy in Bangkok with the shooting of his debut film,Chiruta, though his family did join him on the occasion. Meanwhile at other places fans of Chiranjeevi donated blood in the name of Charan Teja on the occasion of his birthday