Director S.S. Rajamouli was the chief guest at the launch of actor Nitin’s latest film. A Sai Krishna Productions’ venture, the film was launched at Filmnagar. Produced by D.S.Rao and directed by J.Karun Kumar, former assistant of S.S.Rajamouli, the film’s muhurat saw the guru (S.S.Rajamouli) sound the clap board and his wife Rama Rajamouli switch on the camera. Music director M.M. Keeravani directed the first shot. The film’s original sound track is provided by Anoop.