Sri Sri Lakshmi Films banner as Production No. 1 today launched an untitled film at Ramanaidu Studios, Hyderabad. With all the new artists Dasari Srikanth, who is also new to the film industry is taking incharge of the story, dialogues, screenplay and direction, while S. Basha is producing it. Rahul, Jeeva, Abhi and Pavani are the main cast. Music is rendered by the duo Prince � Nani and camera is handled by BS Kumar. For the muhurat shot distributor A. Ramakrishna tapped the clap board and producer C. Kalyan switched on the camera.

Later in a media brief debutant director Dasari Srikanth described the film as a youthful entertainer which also has equal importance to the comedy track.

Producer S. Basha mentioned that the shooting would start with a twenty day schedule in Araku followed by Vizag and Hyderabad.

Heroine Pavani plays a dual role in the film and is quite excited to have got this opportunity in her very first film. She extended her thanks to the director for giving her the confidence to do this film.

Ali, MS Narayana, AVS and Vizag Prasad as supporting cast also play the prominent roles.