Life is Beautiful Premiere

Hyderabad, July 24th, 2012: Life is Beautiful one of the most awaited movies of the year launched its music Premiere for the first time on Radio Mirchi 98.3 FM in the presence of Sekhar Kammula & Mickey J. Meyer as part of the promotional activity. Mirchi listeners were treated to the songs of the movie for the first time and the duo was seen interacting with the chatty RJ Dheeraja on the popular show Chill maro!

She energetically dived in and asked the famous director what makes this movie so special to him, to which Kammula immediately responded, “I decided to make something happy, innocent and more me. This story is about six youngsters coming of age in a middle-class neighbourhood with all the festivals, gully cricket, friendships and friendly tiffs, etc. So in a way this movie is a reflection of my childhood.”

Sharing his views on the music Meyer said, “This movie has some lively, positive and peppy songs that are sure to win the hearts of Telugu music lovers.” He further added, “This is the first time that the music of the movie has been launched on-air and it’s amazing to receive such encouraging words from the audience instantaneously! Thanks to Radio Mirchi for facilitating this.”

Life is Beautiful is a story about new beginnings. It is a celebration of life and its smaller joys. It is a coming of age story of six youngsters, set in the beautiful nostalgic world of a working-middle class neighbourhood. The film is expected to release on the 15th of August 2012. Radio Mirchi is also running a special contest to select 50 winners who will get an exclusive opportunity to be a part of Life Is Beautiful Music Launch scheduled on 27th July.