Three year old Telangana Chamber of Events Industry(TCEI), a not for profit professional trade body, is an umbrella organization comprising of Event Managers, Wedding Planners, Entertainers, Exhibition Organisers, Sound /Light/Video, Production, Venues, Caterers and other facilitators organizes a gala industry event—"3rd TCEI Event Excellence Awards 2017".
TCEI has 6 Associations under its fold that represent the above professionals viz., Telangana Event Managers Association (TEMA), Telangana Sound Light Video Association (TSLVA), and Telangana Facilitators Association (TFA), Telangana Event Caterers Association (TECA), Telangana Event Venues Association (TEVA) and Telangana Entertainers Association (TEA).
TCEI Event Excellence Awards 2017 is initiated with a mission to give event industry a boost, help its professionals organize themselves into a group to tap the potential and take forward the Rs.450 crore (on a conservative estimation) Event Industry in the state to the next level.
The Third edition of the TCEI Event Excellence Awards 2017 got tremendous response and solicited over 120 nominations in 50 categories with more new companies competing this time. A panel of judges was drawn from such industries which are remotely related to the event industry. The final winners were chosen after strict scrutiny and personal interviews.
Regarded as the most awaited event for and by the event industry, this gala annual Awards event will be graced by prominent personalities / celebrities from various fields. It will be held on 25th July at Hitex Hall No. 2, Izzat Nagar, Madhapur will be attended by 500 plus who's-who of the Event and Allied Industries in the state.
Pearl of Hyderabad Awards
During the three hour long show, TCEI will present Awards in over 50 different Categories. These are Pearl of Hyderabad Awards that recognizes achievements in various categories in the last one year that include: Event of the year, Event Manager Social, Fashion Show Organizer, Brand Activations, Event for Social Cause, Event Manager Corporate, Wedding Planner, Birthday Party Organizer, Floral Decor, Themed Decor, PR Agency, Photography, Audio-Visuals, Resort for Events, Production & Fabrication, Master of Ceremonies-Male, Female, Games Anchor, DJ, VJ, Dance Troupe, Entertainer of the year, Convention Center, etc. The Winners of these categories will be known only during the event as the results were sealed in envelopes after the foolproof selection process.
For the first time 10 categories of awards have been introduced inviting entries from neighboring states and the same awards will be thrown open to the entire south India from next year onwards. We have got few entries from Vijayawada this year.
Jade of Hyderabad Awards
Another set of awards that will be presented will be to those who have shown professional excellence over a sustained period of time, one each of the six verticals of the chamber. They are:
- Ramesh Adda of Planet Production Services.
- T. K. Dhar of Dhar Decorators.
- Kishan Agarwal of Classic Gardens.
- Atul Mehta of Atul Caterers.
Lifetime Achievement Awards
Besides these it will also present Lifetime Achievement Awards to distinguished professionals who achieved success in their chosen field during their lifetime. This year three people are being honoured posthumously. They are:
- Late Mohd. Sardar Uddin of Gulzar Yousufain & Company.
- Late Prakash Rao of Prakash Lightings,
- Late Gokul Naidu - Disc Jockey.
TCEI has also lined up Musical Concert with the dazzling performers of both Tollywood and Bollywood industry in between the Awards. They include:
- Sri Krishna - a popular playback singer from Tollywood.
- Vineet Singh - Sare Ga Ma Pa semifinalist and playback singer from Bollywood.
- Rini Chandra - A popular Canadian Indian singer also participated in Sare Ga Ma Pa.
- Radmyi Thyagarajan - She is participant of Rising Star realty show on Colors TV.
TCEI besides these awards plans to carry out the regular industry body activities such as holding workshops, seminars, knowledge sharing sessions, skill development etc.
Mr. Nee raj K S Thakur Secretary of TCEI addressing the media personnel said " TCEI would soon be starting finishing school for qualified graduates and post graduates to impart training in various departments of Event Management to make them employable in the industry. This will be followed by full-fledged institute to start regular degree diploma courses in Event Management and other allied fields".
Event Management industry activities which until recently were confined to urban areas only is now spreading into rural markets too. This is a fast change being experienced as event management industry in India is just about 20 years old. Some of the Hyderabad Event Management companies have even gone abroad and organized many events in international destinations.
Indian event management industry is poised to grow at an impressive 20 per cent annually. The market is likely to increase from INR 6250 crore in 2016 to over INR 7281 crore by the end of 2018. Hyderabad is a very important and potential market for the event industry in India. According to industry insiders, the Event Industry in Hyderabad is going to clock INR 600 crore by the end of 2018 taking 15% of the national turnover.
This increase in business in the industry has catapulted the need for recruiting trained professionals. Institutes training in event management in the city that used get 15-20 students a few years back has crossed few hundreds now. Young professionals in event management are being paid anywhere between INR 15000 - 25000 and experienced personnel getting between INR 50000 - 100000. This itself is proof of a sunrise industry.