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Grand Launch of The Collective, Banjara Hills

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Hyderabad, October 6th, 2017: The Collective, a luxury retail concept from Aditya Birla Fashion & Retail Ltd. will introduce Hyderabad to some of fashion's most iconic luxury brands with the launch of their ninth and newest store in the city.

The stand-alone storespread over 5000 sq. feet is located at Banjara Hills - Hyderabad's premier district - and is primed to be the city's most celebrated luxury destination. With iconic brands such as Armani Collezioni, Dsqaured2, McQ Alexander McQueen, Fred Perry, Hackett London, Hugo Boss Green, Lagerfeld, Ted Baker and many more international designer labels, fashion connoisseurs can shop for all their wardrobe needs, from formal & special occasion wear to casuals, denim & accessories. The Collective also brings its signature legacy of service to Hyderabad, with warm, personal assistance from its expert stylists & staff.

Amit Pande, Brand Head at The Collective, said, "We are truly excited to bring The Collective to Hyderabad - a young and stylish city that is no stranger to luxury. The Collective will be the sole destination in Hyderabad that truly understands & caters to every sartorial need of the city's affluent citizens. We are sure that Hyderabad's own sophisticated sense of style will resonate perfectly with The Collective's ability in bringing alive global fashion through an expert curation of great brands."

The Collective also brings to Hyderabad its well-known personal styling services and concept of complete wardrobe solutions with assistance from style experts in-stores. Made-to-measure services, wedding styling and gifting services will also be available.

The Hyderabad store will be the ninth store in The Collective's portfolio. Through its existing stores in Delhi, Mumbai, Bangalore, Pune, Gurgaon, Chandigarh & Kolkata, The Collective has become the preferred shopping destination for India's most affluent & distinguished individuals. Each season, The Collective brings to India a curated collection from over 60 international designer labels, at the same time as the fashion capitals of the world.

About The Collective

The Collective is a one of its kind, luxury retail concept, known for its breadth of exclusive fashion. With over 60 of the world's best fashion brands under one roof, this unique lifestyle store offers a unique point of view tailored to each individual's personal style.

The apparel offerings cover all wardrobe needs from formal & special occasion to semi-formal, to casualwear and denim from iconic brands like Armani Collezioni, Versace Jeans, Hugo Boss Green, Seven For all Mankind, Lagerfeld, McQ Alexander McQueen and more.

The extensive collection of accessories includes watches, cufflinks, shoes, ties, leather products, jewellery and sunglasses, perfect to add finishing touches to every ensemble. The repertoire of accessory brands includes celebrated names such as Love Moschino, Tateossian, Michael Kors, Alexander Wang, Marc Jacobs and more.

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