BIG Asli No.1 Grand Finale

92.7 BIG FM, India's No.1 FM Station which is known for using its platform to offer listeners superlative entertainment, not just with its music, but also with social and environment impacting campaigns, today orqanised the Finals of India's first ever Green Humour Mimicry Show called Asli No.1 at Prasad'sIMAX. Presented by title sponsor India Gate Basmati Rice and associate sponsor Zafri Pan Masala, Asli No. 1 is poised to be one of the biggest and first ever humour mimic shows, creating awareness in the 'qreen space'. Spread across 42 cities of the country, Asli No. 1 is BIG FM's hunt for India's next BIG mimicker, providing entertainment, while drawing listeners' attention to real issues caused by the lack of consciousness towards the environment. Conceptualized and marketed by BIG Live, Asli No.1 is ensuring maximum reach and multiple touch points through partnerships with www.hyderabadgoesgreen.com. Prasad Mall, TERI, UNEP's Billion Tree Campaign, Carbon Minus India, Star News, Novotel Mumbai, Youtube, Baskin & Robbins, Zapak, Reliance World, BIG Flix, BIG Cinemas, BIG Street and Saregama.

The modus operandi for selection was simple, Asli No. 1 called for entries on-air from artists who can mimic stars while incorporating a 'green message' in their entertainment links. Each week saw the best entries played on air, listeners choose their favourites from amongst them. Apart from audiences' reactions, renowned stand-up comedians, celebrated environmentalists and. socially conscious Tollywood stars. also judged the mimic artists and choose the ones that best spread the 'green message through their humour'. The winner of Asli No.1 will get a chance to become an RJ on India's No.1 FM Station Network - 92.7 BIG FM.

Commenting on their new initiative Mr. Soumen Ghosh Choudhury, Business Head, 92.7 BIG FM said, "Through Asli No.1, we are furthering our endeavor to reach, engage and enrich consumers, through the power of relevant ideas, in the process creating ever growing value for our stakeholders. We are proud to be presenting another Clutter breaking initiative through India's first ever green humour contest.

Commenting on the association Mr. Brijesh Sud - VP Sales and Marketing - KRBL Ltd. said "Asli no.1 as a property is unique in the sense that it differentiates from others in terms of the Green initiative that is attached and we at KRBL strongly feel that there is a need to highlight the urgency surrounding world climate issues. India gate basmati rice has been the largest selling brand till date with a very strong network of the size of 430 distribution partners and the highest turnover across globe with largest milling capacity and thus it makes all the more sense to be associated with BIG FM which currently has the largest radio network in the country."