New Delhi, December 2017: Former Miss India and jewellery designer Naina Balsaver Ahmad’s daughter, Aleah Ahmed launches, The AA line, a collection of affordable hand embroidered and embellished clothing for women.
Aleah, a multi-hyphenate, after completing her course from Met Film school, Berlin, has now entered the world of fashion and retail with her newly-launched signature line, The AA Line, which is her entrepreneurial venture.
Inspired by her own tryst of being unable to find the right clothes that suited her sense of fashion, Aleah decided to solve that struggle once and for all, in a way that only a person which such dynamic instinct of fashion can.
On the launch, Aleah, 22 years, said, “I used to design clothes for myself for birthdays and other big events and everyone used to tell me they love it and ask me where I got it from and that’s when I thought of starting my own line of reasonable embellished party wear.”
With The AA Line, Aleah aims to make fashion accessible in terms of style, price The AA line will be retailing through her very own website at, www.theaaline.com.