Hyderabad, 25th July 2018: India’s leading fashion brand Max Fashion launched its Autumn Fash Bash Collection today at their store located in Himayatnagar. They unveiled the range while performing Zumba with Hyderabad based Zumba fitness instructor, Deepak Mourya, along with 30 college students from the city. This line is an embodiment of the liberation that people feel when they experience the Zumba lifestyle, and that's quite evident in the overwhelmingly response seen during the launch.
Vivek Sharma, AVP Max Fashion said, “Zumba is taking over the world, and I couldn’t be more excited to blend our backgrounds together and offer moves that encourage everyone to get up, dance, look stylist and most importantly, have fun. Our collection is for those who is looking for attires for their physical activity and casual hangouts later without having to change into something else. It does not look like you just left the gym because it’s simple, comfortable and casual. But if you don’t want to wear it for exercise, you can wear it to meet friends or for travel. It is the trend now. The range reflects an easy high street style and an attitude which is urban with shades of free-spiritedness.”
Commenting on the launch, Deepak Mourya said, “Zumba offers an innovative approach to fitness and dance and encompasses the same love and passion for dance that we all do. I just loved dancing on my favourite Bollywood numbers with this young energetic crowd.”
“For the past few years, athleisure has set a trend in the fashion industry. The concept of wearing activewear in everyday life is such a hit that many celebrities and models are seen in them. The demand for this type of clothing is driven by millennials who want to wear their workout attire as everyday clothing. Especially there is an increasing demand by college goers for these attire as they want to follow the styles of their celebrity idol”, He added.
About the collection
Max Fashion presents an exclusive ‘Back to College Collection 2018’ to celebrate some of the best days in life. The collection reflects an attitude which is urban with nuances of free spiritedness, a breaking free of set moorings.
With the emphasis on ‘grunge’ and ‘athleisure’ look, the brand silhouettes executed in modern fabrics and minimal texture-play gives the ensembles a peppy look. Design focus is kept simple and functional. College and comfort go hand in hand, so easy high-street styles take centre-stage. Shades of red capture the mood perfectly while athleisure collection evokes the athlete in you. Get your fill of shift dresses, boxy tees, choker-neck tops, long-line tees and badge-tees paired with biker denims and paper-bag shorts.
The collection starts at just Rs 399. There is an exciting offer for the consumers, they can get a Marvel Avengers Headphone free on shopping of Rs 2999.
About Max Fashion:
Max is a leading fashion brand, now available online at MaxFashion.com and on Android & iPhone apps offering customers a one stop shop for clothing, accessories and footwear needs for the entire family. Max, a fashion brand of Landmark Group has pioneered the concept of ‘Latest fashion at great prices’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. Globally Max has over 400 stores across 16 countries and in India, Max has more than 200 stores across 80 cities.
