Hyderabad, 11th October 2018: McDowell’s No.1 Luxury Soda and the global Video-on-Demand OTT service Viu, are bringing back the hit talk show- No.1 Yaari with Rana in collaboration with Mindshare and Group M. The second season of the show promises to reveal real Yaari stories of some of South India’s biggest Stars with their No. 1 Yaars. The show will be simulcast on Viu App and Gemini TV starting 14th October 2018, every Sunday at 8.30 PM.
Just as the inaugural season last year, which featured favorites like SS Rajamouli, Naga Chaitanya and Kajal Agarwal, fans can expect A-listers in the second season of No.1 Yaari with Rana. The guests will share their behind-the-door secrets, Yaari defining moments and play interactive games with Rana. This year’s format will be interactive with a unique Truth and Dare round to bring out the fun side of the yaars. The new format will also showcase the Yaari meter putting guest’s knowledge of their yaars to the test.
“In the workplace, as in life, friends don’t just create moments of laughter and joy but also create opportunities for personal growth. This has been my story and of many others. We loved exploring these friendships in the first season and it brought me immense joy to have made my TV debut with No. 1 Yaari. The new season will not only feature more inspiring "yaaris" but it's also going to be a laugh riot with the guests we have lined up. I cannot wait to come back to the TV screens and entertain you guys with Season Two,” said Rana Daggubati, Actor & Anchor of the No.1 Yaari Show.
Commenting on the new show, Amarpreet Anand, Executive Vice President and Portfolio Head, Marketing, Diageo India said, “We are excited to bring back the No.1 Yaari by McDowell’s No.1 Luxury Soda in an all-new-format. It was one of the most successful shows on TV last year with the ratings hitting the roof. Our endeavor is to bring out Yaari moments of beloved stars in our country and hope to rekindle long lost friendships between Yaars who watch our show. We believe that Rana’s presence and talk with the celebrities amplifies this sentiment and creates magic on screen.”
Commenting on the 2nd season, Vishal Kumar Maheshwari, Country Head, Viu India said “It was an absolute pleasure to witness the overwhelming response received for McDowell’s No.1 Yaari with Rana Daggubatti season 1 on our app. After the success of the first season, we are extremely excited to be bringing season two that promises to be taking the grandeur a notch higher. With this unique model in partnership with McDowell’s and GroupM we continue to introduce new and high-quality content that will provide for an immersive and engaging experience for its Viu-ers."
MK Machaiah (Mac), Chief Innovation Officer – South Asia, Mindshare “The monumental success of No. 1 Yaari's first run is largely due to the continued support and efforts of Diageo India and Viu. It brings us great joy to collaborate again for the second season of the show. I would like to thank Diageo and our partners wholeheartedly for helping make this grand celebration of friendship a huge success."
Devendra Deshpande, Head Content+, Mindshare South Asia, also added, saying, “It is a huge honour to be responsible for helping create the second season of such an unprecedented show that celebrates bonds built for life. The aim this time is to give viewers a much more in-depth view into the secrets, and defining moments of our Stars and their Yaars, while playing a host of fun games with Rana. This will help bring out their quirky, unfettered, fun sides and give us a better perspective into what makes their friendships so unique and special.
Ashwin Padmanabhan, Head – Motion Content Group, GroupM, India said “With No 1 Yaari with Rana we are proud to announce the second season of the show after a successful stint last year. At Motion Content Group, we create and support editorially and commercially vibrant premium content for the benefit of our content partners and advertisers and this show is a testimony to the same. We will continue to achieve this by investing into the content industry and leading the development of new models, commercial content structures and partnerships with media networks, platforms, talent, producers, and distributors.”
The show is co-produced by KWAN South and Suresh Productions. Directing the show for the second time is Sanjeev K Kumar who has previously been associated with successful shows like Jabardasth, Dhee, Cash N Kevvu Kabaddi and has won various awards for his work.