Today is the first Studio Launch of HILO Design. The brand is able 13 acquire much attention with its online presence and established itself as a new age choice HILO Design is catering personalised fashion to its users.
There is a pre-launch for select invitees from across the fashion and cinema. Eminent personalities like Eesha Rabba, Naveen Chandra, Srikanth, Tanish, Kalpika, Karate Kalyani, Abhinav and professional models from across the fashion industry will be a part of the pre-launch.
The event started at around 5pm and went on till 9pm in the night. Right from giving a tour of the different segments of the studio to discussing future pi 3ns involving leveraging technology with fashion. The store is all set to do a public launch on 3rd of March. Lot of existing customers and many fashion enthusiasts are gearing to attend.
Uniqueness of HILO Design
HILO Design was started with a vision of personalizing fashion. In this age, every customer is looking for fashion crafted for them and HILO Design is the perfect choice for them. The whole process of designing at HILO has the customer involved at every stage of the process.
The launch of the first store in the city of Hyderabad is an integral step in taking the next step towards making HILO Design a premium brand in the field of fashion. The brand is looking to leverage technology into the field of fashion towards making personalized styling efficient.
The idea behind the concept of HILO design is that one can be trendy and wear the best of fashionable merchandise while'still being comfortable in their own skin. "Everybody's individual style statement is based on their personalities. Style is a choice." Tells Mouna Gummadi.
HILO Design and Mound
Mouna Gummadi — the founder and chief designer at HILO Design is one of the new age entrepreneurs in this buzzing city of Hyderabad. She started the brand when she was studying
in Mumbai. What began as a digital platform now looks at a bigger vision of integrating fashion with the best of technology to make fashion accessible on a personal level to everyone. The studio in Hyderabad is a first step towards building a brand in the market. It is out of requirement and to leverage the technical advancements that the studio is being opened.
HILO Design has also been instrumental in being the costume designers for various short movies, web series and some movies which are to release soon. Ekkadiki ee parugu - A Zee5 Original had HILO Design as the costume-partners. The web series - Desi girl - also collaborated with Mouna and her team.to get the best of outfits for their web series. Mouna has plans to involve HILO Design in various aspects of everyday life.
Future plans
"Hyderabad has a lot to offer to everyone and I intend to build my market here before launching the brand as a studio anywhere around the country. The team is also focusing on getting the integration of technology spot on. We would strive to create a change in the present day fashion designing scenario and I am confident of it" Finishes Mouna
