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FICCI FLO StyleTatva Press Meet at The Park

A two-day exhibition exploring fashion and lifestyle as central to the professional, creative advancement and economic empowerment of women will debut at HITEX, Hyderabad on August 10th & 11 th, 2019.

This unique exhibition with 200 stalls, and 175+ participating brands, is not only the biggest but also the most inclusive in nature. From haute couture to natural weaves, from luxury goods to artisanal products, from exotic to homemade foods. FLO StyleTatva will explore them all in a 45000 sft. setting that is spacious and designed for customer comfort.

“FLO StyleTatva, the signature event of FICCI FLO Hyderabad Chapter for year 2019-20, brings to women entrepreneurs from across the country, a well-curated platform to showcase their skills and products. It has been designed as an interactive venue for pan-India FLO members - both as participants and visitors. Through FLO StyleTatva, FLO will be realising an integral part of its mission i.e. empowering women by supporting their ‘enterprise' quotient. Being a non-profit initiative, part of the proceeds from FLO StyleTatva will also be channeled to select projects empowering women,” said Sona Chatwani, Chairperson of FLO Hyderabad Chapter, 2019-20.

FLO StyleTatva will host entrepreneurs in the categories of Fashion & Accessories, Lifestyle & Home Decor Products, Art & Crafts. Food, Beauty, Health & Wellness. A special category of FLO-assisted entrepreneurs will also be retailing their products, which is a matter of pride for the Organisation.

MFLO StyleTatva, with its exclusively designated pavilions and curation by industry experts, will easily stand out as the most vibrant fashion and lifestyle exhibition ever seen in the City. The exhibition will offer myriad business opportunities for participants to promote their product lines, enhance brand awareness and reaffirm their brand equity amongst a very niche segment of customers," said Usharani Manne, Convenor, FLO StyleTatva.

FLO StyleTatva will be an annual event hereon, and is slated to be an elegant, well-respected marketplace where innovation meets appreciation meets business opportunities.

"This exhibition is a perfect example of FLO's dedication to sharing and empowering," added Sona Chatwani.

“As we continue with the global discussion on equal opportunities for women, FLO, through highly inclusive initiatives such as FLO StyleTatva, provides a compelling narrative of empowerment, acknowledgment and business success. FLO StyleTatva is an ideal platform to foster B2B opportunities."

With aspirational lifestyles and growing awareness about personal grooming across strata, the Beauty and Wellness industry in India is witnessing exponential growth. Recognising which, FLO StyleTatva has made a special attempt to include a pavilion for beauty, wellness and health.

“We are happy that our efforts have been fruitful and visitors to the exhibition can now indulge in not only beauty and wellness products but pick from an array of services related to health, cosmetology, grooming, skin and hair therapies, rejuvenation, fitness etc.," said Usharani Manne.

Simran Chhabra, Co-convenor, FLO StyleTatva said, “The most challenging but interesting part was the curation of names from across India. We have vendors from.... States of the Country, which is a matter of pride for us, given that this is the maiden edition of the exhibition."

FLO* assisted entrepreneurs pavilion Committed at all times to women's empowerment at all levels, especially the grassroots, the FLO-assisted entrepreneurs pavilion will feature Pickles made by erstwhile toddy sellers from Dhoolpet. These women were trained by FLO members in various modes of pickle-making and are today slowly, but steadily, moving towards self- sufficiency. FLO is also connecting them to potential buyers on a regular basis.

Another story of human spirit is that of little Chandana Srinath. The daughter of a master weaver of Pochampally Ikkat, the 16-year old. took up the reins of the household after her father's sudden demise. The class XI student continues to run the looms, and with the help of her mother and uncle, has kept the great tradition alive.

FLO StyleTatva has sponsored both their stalls in the FLO-assisted entrepreneurs pavilion. Stand-out features The FLO StyleTatva team is leaving no stone unturned in making it a first-of-its-kind experience for both participants and visitors. Apart from a dedicated Help Desk, the participants also have the luxury of a Business Lounge for networking. VIP Pass holders have access to the VIP Lounge wherein they can refuel with gourmet coffee. Free Golf Cart rides between the parking area and exhibition halls and assistance in carrying purchased merchandise will also be at hand. The manned kids' play area is another thoughtful addition to ease shopaholics of the stress of keeping their children entertained and safe.

The glocal cuisine at FLO StyleTatva is in itself worthy of a visit, say the organisers. From artisanal sandwiches to handmade desserts, from piping hot South Indian delicacies to international appetizers, the Food Court will feature them all.

FLO StyleTatva will be on from 11 AM to 8 PM on 10th & 11th August, 2019 at HITEX, Madhapur, Hyderabad.

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