Paul & Shark Showroom Launch

September 2010, Hyderabad: After the successful launch of its first store at Emporio Mall, New Delhi, the luxury Italian sportswear brand Paul & Shark today launched its second store in Hyderabad. Paul & Shark has entered India through an equal joint venture with Reliance Brands Ltd., a part of the Reliance Group.

Paul & Shark is a lifestyle sportswear brand distinguished by the unmistakable "shark logo". This distinctive insignia has over the years become synonymous with freedom, casual elegance and comfort around the world. The Paul & Shark consumer is sporty, well off, travels for business or for pleasure and plays at least a couple of sports but above all he loves the weekend and relaxing outdoors.

Spread across 1200 sq.ft, the Paul & Shark store at Taj Krishna, Hyderabad offers the Indian consumers a complete menswear collection that can be worn in diverse social occasions like workplace, holiday, leisure time and traveling. The collection includes casual and elegant clothes like shirts and polos, top performing knits and sweaters, lightweight and technical outerwear, pants, accessories and footwear.

Designed by the Paul & Shark Creative Team, the store implements a balanced distribution of space in an environment characterized by extremely elegant and sophisticated design yet functional in line with the contemporary standards.

"I have always been very confident about the connect of the Paul & Shark brand DNA and the appeal of its elegant and casual luxury merchandise to the aspirational Indian consumer", said Mr. Andrea Dini, Owner & CEO, Paul & Shark. "Our first few months of performance and sell thru's at the Delhi store have more than reinforced this confidence and it is thus with heightened expectations that we enter the Hyderabad market" he added.

"Our partnership with Dama S.p.A. for Paul & Shark epitomizes all that we expect from a strong and honest relationship with mutual respect for each other's strengths which are complimentary", commented Mr. Darshan Mehta, President & CEO, Reliance Brands Ltd., on the occasion of opening of the brand's Hyderabad store.

Born in the 70's as a yachting brand, the Paul & Shark trademark has expanded over the years to include other sports such as golf and skiing as well as clothing that is not strictly sportswear. Paul & Shark today is a complete luxury sportswear brand offering a wide and versatile collection for men, ladies and cadets and beloved by consumers worldwide who still appreciate the 'Made in Italy' value."

Currently Paul & Shark has over 200 points of sale in important cities and fashion capitals across the world like Milan, New York, Rome, Dubai, Paris, Vienna, Moscow, Beirut, Buenos Aires, Singapore, Shanghai, Seoul retailed through boutiques, shop in shops and department stores.