United States Polo Association Store Launch

Hyderabad, 24th January, 2011: U.S. Polo Assn. brings the regal heritage and the grandeur of Polo to the city of Hyderabad with their first Flagship store in the city today being inaugurated by very-very special Indian test legend V.V.S. Laxman. This store not just houses the entire merchandise line of US Polo Assn but is also designed to be the apt retail environment for the connoisseur of the sport and the Lifestyle associated with Polo. This opening marks the launch of another prestigious store of U.S. Polo Assn. in the country.

U.S. Polo brand products are sold in over 100 countries, at independent retail stores, department stores, and U.S. Polo Assn. brand flagship stores. The brand is looking at expanding its footprint by opening several retail stores across the country. Hyderabad will now be the next destination to experience the store that signifies a level of prestige which is comparable to the rich heritage of the city. The brand will now give the people of Hyderabad their unique line of sportswear which signifies confidence, exuberance and comfort.

Commenting on the occasion, Alok Dubey, VP, Arvind Lifestyle Brands said, " Polois the King of Sports-inviting and open to all thosewho want to participate on the field or fromthe sidelines.Polo captures a spirit not known by other sports-the love of thegame embodies not just the love of competition, but the love of the lifestyle associated. There isa special-ness associated with being a part of the oldest team sportin the world. And the representation of the same has been loved by Indian consumers". "VVS Laxman and US Polo Assn. both stand for the most elegant representation of sport and I am delighted as he inaugurates the flagship store in Hyderabad" he added.

U.S. Polo strives at capturing the true spirit of sportsmanship and competitiveness through its versatile and sophisticated yet, free spirited merchandise. By having a cricketer as talented as V.V.S. Laxman inaugurate the store, we are confident that his presence symbolizes everything we stand for as a brand. "

The brand offers a line of Classic American style apparels that capture the true `spirit of sports'. At the new store at Hyderabad, customers will get the chance to experience the entire array of U.S. Polo's highly acclaimed collection with as much ease and comfort as the brand signifies.

About U.S. Polo
US Polo Assn. is a brand owned by US Polo Association the governing body of the sport of Polo in USA. The brand is licensed in India to Arvind Lifestyle Brands Ltd and was launched in India in May 2009. US Polo Assn. brand is very deep rooted in the game and the lifestyle of Polo.

The US Polo Assn. brand speaks to what is authentic about the sport, honors the tradition and grandeur of Polo, and creates an inclusive environment where everyone can be part of something special. U.S. Polo Assn. brand defines and stands for "Classic American Styling" and features traditional, preppy, and updated looks.
To understand the brand it's very important to understand the Sport of polo. Polo is the King of Sports-inviting and open to all those who wish to participate on the field or from the sidelines. Polo captures a spirit not known by other sports¬the love of the game embodies not just the love of competition, but the love of the horses and all those who work to pull the sport together. There is a special-ness associated with being a part of the oldest team sport in the world (dating all the way back to 600 BC). In the sport of Polo-the tradition, camaraderie, equal playing fields, regimentation, control and passion of all those involved, from the players to the fans counts the most.
The U.S. Polo Assn. brand captures the authenticity of the sport, while portraying the genuine spirit of "Classic American Style" which is comfortable, casual and relaxed, but still put together. The U.S. Polo Assn. is the true face of polo in the United States. It is not built on artifice or pretentious ideas of what polo is, or what its lifestyle entails, but rather, the rules, casual lifestyle, and love of the game. Simply put the brand is Athletic, Approachable, Confident and Classic.