Big FM's Initiative on Awareness of Vehicle Pooling

It is noted fact that Hyderabad has currently more than 25 lac vehicles on its road, and as we grow it is assumed that with this pace, vehicle population will even cross the human population in coming years. 92.7 BIG FM, Hyderabad’s leading FM station in its continuous endeavor to create awareness on issues relevant to Hyderabadi’s, marked the World population day today. The objective this year was not to create awareness on human population but the uncontrolled vehicle population that will eventually lead to a chaos in coming years for the human population.

At the event today at Begumpet main road, 92.7 BIG FM found a unique way of creating awareness, multiple vehicles were cramped on each other to depict an imaginative Hyderabad 2020 when vehicle population will cross all limits and vehicles will move over each other in search of place. The only way out in solving this future menace is to start cars and bikes pooling (sharing). To endorse this awareness drive, renowned actor of Vinayakudu fame – Krishnudu and Music Director & Singer – Hemachandra with Singer – Sunita drove to their work in one car thus appealed Hyderabadi’s to start sharing their vehicles to work.

Its not just on-ground, 92.7 BIG FM today created awareness on-air in a very unique way, supporting vehicle sharing and pooling all RJ’s of BIG FM- Shekar, Adonica, Ravi, Jo and Krish went live on-air together at the same time to thus aptly communicated the message of sharing and pooling for a better tomorrow. In all the station offered a wholesome programming around the campaign.

Speaking on the occasion, Ravi, Radio Jockey – 92.7 BIG FM said, “All of us love our city, and as its true citizens we should make it an ideal place. Vehicle pooling and sharing is one of the most important initiative and a way forward to deal with the growing menace of vehicle population. Let’s de-congest Hyderabadi roads”.

About Reliance Broadcast Network Ltd. Reliance Broadcast Network Limited is a multi-media conglomerate with play across radio, television, out of home and live entertainment. It is part of the Reliance Group and specializes in creating and executing integrated media solutions forbrands.92.7 BIG FM – India’s largest FM Network with 45 stations, reaching over 3.57 crore Indians each week. BIG CBS – A joint venture with CBS Studios International, USA’s No. 1 TV broadcaster which is launching 3 Channels, BIG CBS Prime, BIG CBS Love and BIG CBS Spark. BIG MAGIC – marks the Company’s entry into the regional entertainment space. The Channel is positioned as India’s only Channel exclusively for the Hindi Heartland, featuring locally relevant entertainment around humor, music and Bollywood. BIG STREET – in the business of acquiring marketing rights for premium inventory and also acquiring long term premium inventory, across India. BIG LIVE – in the live entertainment business, the division develops, executes and markets Intellectual Properties, integrated across RBNL’s media platforms. All these business verticals come together to offer a truly integrated solution to clients having built significant multi-media capabilities.For more information, log on to: www.reliancebroadcast.com