Kingfisher Ultra Hyderabad International Fashion Week Season 4 (Day 2)

Hyderabad, December 20th, 2014: The day two of Kingfisher ULTRA Hyderabad International Fashion Week brought exquisite designs, unique textures and chic style to the ramp. The fashion extravaganza started with an edgy design showcase by fashion designer Chaitanya Rao, followed by a fantastic show by Hyderabad’s very own designer Shivali Singh. Celebrity designer Rocky S brought the curtains down with a spectacular showing of his signature line.

Fashion enthusiasts experienced a gradient of candy colours, animal prints, and evening black in a collection by the renowned Chaitanya Rao. His silhouettes radiated intricate workmanship as he innovatively moulded leather into textures in different structures. The garments were cheek and classy with hints of bold cuts. Elegant evening wear in black with embellished gold and scintillating silver defined the collection as it reached its finale. The face of the Kingfisher ULTRA Hyderabad Internat??ional Fashion Week, Tanvi Vyas added the glamour quotient to the show.

Apart from being known for its history steeped in royalty and the cities love for biryani, Hyderabad is also known for its beautiful pearls and gems. Fashion designer Shivali Singh translates the beauty of these jewels onto her garments. The Jewels of Hyderabad highlighted the designer’s deep rooted Hyderabadi sensibilities and admiration towards pearls as well as Nizami rich jewellery.

The silhouettes are a fusion of digital prints blended with subtle thread work and lace. Adorned with rich embellishments and decorated with kundan, jarkan and nizami work, the gowns are apt for any special occasion. Badminton star SainaNehwal looked ravishing as she walked the ramp for the designer.

Style, drama, intricate detailing and finesse were the highlights for designer Rocky Star’s collection showcase. Silhouettes ranging from dresses to gowns in hues of black, ivory and pewters enthralled fashionistas in the finale show for day 2. Visions in crystal embroidery gave shape to elegant and bespoke luxury and sensuous red carpet looks. Actress LaxmiRaitook center stage as she strutted down the ramp as the show stopper for Rocky S.

As the shows ended, the Kingfisher ULTRA lounge was the place to be in. The cities fashion enthusiasts, models and designers put their party shoes on for the Kingfisher ULTRA Glam Nites. DJ Chico’s creative fusion of music kept the feet tapping till the wee hours of the morning.

About Kingfisher ULTRA: Kingfisher ULTRA, the Emperor of Good Times was launched in September 2009. A high end brand from the house of United Breweries, ULTRA assures consumers the best quality, taste and the most differentiated experience across every touch point. Kingfisher ULTRA is made from the finest imported malts and hops which has a distinctive taste. The packaging is unique with an embossed flint bottle, ring pull crown, gold metalized neck and front label.

The brand has based its activations on prominent genres like fashion and music. Apart from these, Kingfisher ULTRA has also launched various other activations and promotions across all points of sale which have been met with positive response amongst its consumers. It is a beer for the classy, modern, urban, confident, independent and self-assured consumer. It is for those who want the best and deserve the best. It is currently available in all major cities of the country.

About Storm Fashion Company: Storm Fashion Company owns and operates fashion weeks at Chennai, Kochi, Jaipur, Hyderabad and Ludhiana. SFC is comprised of fashion marketing, cinema, advertising, public relations, multi-media specialists and fashion business professionals. This group' of fashion Industry experts have over 20 years of combined experience with fashion show production and design as well as in the publishing, cinema production, small business management, and marketing industries.