Magnum Choco Cappuccino Launch in Hyderabad

HYDERABAD WELCOMES PURE INDULGENCE WITH THE NEW ‘MAGNUM CHOCO CAPPUCCINO’

The latest chocolate pleasure is the ultimate mélange of two favourites - Coffee and Chocolate

World Renowned Master Blenders - Janice Wong and Fritz Storm unwrapped the new flavour at Magnum’s Masterclass 2.0

Hyderabad, 23rd Feb 2015: Magnum ice creams, Unilever’s premium adult ice cream brand today launched its fourth variant, Magnum Choco Cappuccino. Made from a divine combination of coffee & chocolate, Magnum Choco-Cappuccino is made up of creamy vanilla ice cream, infused with swirls of smooth cappuccino sauce covered in thick cracking Belgian chocolate coated with sweet crunchy pieces that deliver a distinctive ‘crack’ with every bite.

To bring alive the distinct flavours of Coffee and Chocolate, Magnum brought together the World Masters - Janice Wong, Asia’s best pastry chef & the culinary expert on all things sweet with Fritz Storm, World Barista Champion & a well-known authority on coffee, to create a decadent experience for dessert aficionados.

Fritz Storm, International Barista Coach and Coffee Art Guru, gave the enthusiasts a first-hand experience into the captivating world of coffee and brewing, discussing coffee production, its selection, quality and local coffee while also sharing a few handy tips on how to create the perfect brew at home. Meanwhile, Chef Janice Wong spoke about the goodness of chocolate, fusing several unusual ingredients together to create desserts that resemble art, her devotion to Choco-Art, et al.

Offering a taste of the Royal Magnum Experience, the Magnum Masterclass took pleasure seekers on a flavour trail that enticed all senses. The Masters helped enthusiasts discover different interesting pairings with Coffee & Chocolate, while explaining what makes these pairings work. Magnum Choco-Cappuccino was introduced while the masters spoke about the ultimate pairing of Chocolate & Coffee. Ending the session on a high note, the masters came together to co-create their own Magnum inspired desserts made by fusing rich Belgian chocolate and aromatic coffee along with different scrumptious toppings.

Speaking at the master class, Fritz Storm said, “Eating a Magnum is succumbing to Chocolate Pleasure that connects with all the senses. Top this with the enticing aroma and rich flavour of coffee and you are sure to be transported to a magical world filled with pure pleasure.”
Janice Wong, celebrated pastry chef also expressed her excitement at Magnum launching their new flavour and said, “Chocolate and coffee is a match made in heaven. It’s literally a sweet salvation that teases your senses. I had a great time experimenting the various coffee and chocolate combinations at the Magnum master class.”

The irresistible new flavor, Magnum Choco Cappuccino is available across all major stores from 1st March 2015 at INR 90/-