Vijay Rana Studio Launch at Jubilee Hills, Hyderabad

Bridal fashion gets new address with VijayRana Studio at Jubilee Hills

Ace Hyderabad designer joins hands with Deepthi Reddy to launch second franchisee store

Hyderabad, April 22nd 2015: Ace Hyderabadi-designer Vijay Rana joined hands with fashion enthusiast Deepthi Reddy to launch his second franchisee store in the city today. The new store will be the perfect address for bridal fashion, along with designer ghagras, sarees, western outfits to suit the varying tastes of every discerning customer.

Fashion at VijayRana is a blend of creativity with a distinct originality in style. The fashion on display was showcased to the celebrities and well-known personalities who attended the launch of the store. This Hyderabad based designer is quickly becoming a popular name among the discerning buyers, for his creations can give a strong competition even to the top notch fashion houses. Vijay's passion and knack for fashion are clearly reflected in his creations, due to which this Hyderabad designer enjoys a list of clientele among Hyderabad's creme-de-la-creme.

Vijay Rana prefers to use best fabric woven by adroit artisans in cotton, natural prints, spandex and Lycra. While his creations are usually customized and feature couture items, this is arguably for the first time any designer has crafted an entire line of bridal collection from cotton. With such an innovative approach, the designer has put in a perfect amalgamation of subtle shades, gorgeous coral prints and intricate embroidery with other embellished detailing only to conceive something that suits the occasion, but goes easy with the bride's body.
Many noted personalities including: Ms Shriya Reddy , Ms Rekha Reddy , Ms Preeti Reddy , Ms Deepti Reddy , Ms Dolly Lakhani, Mr Kishan Lohiya and others attended the launch to get a feel of the unique designs at the store.