Aksha Launches Mc Donald's Breakfast Menu

Hyderabad 10th February 2012: Hyderabad now has a great new destination for an awesome breakfast. McDonald’s India, leading food service giant launches its ‘Breakfast’ menu range in Hyderabad. With this launch, McDonald’s is offering their customers a virtual all-day dining experience catering to all meal times. The breakfast at McDonald’s will be available from 7 am to 11am. This healthy option menu was launched by none other than the leading young talent of Telgu Cinema- Aksha along kids from NGO Spoorthi in an event held in the city which showcased the need to living an active balance lifestyle and importance of consuming a nutritious breakfast daily.

Inspite of being the most important meal of the day breakfast is also the most ignored meal of the day in today’s times. Today people are becoming more work centric with very less time devoted towards the most important meal of the day. They have noticeably shifted towards a very fast life with almost no time for breakfast. McDonald’s is now offering people great choices for their breakfast on the go. Indulge in a variety of offering like, Egg Muffin, Hash Browns, Chicken Sausage and Egg Muffin, Chicken Sausage Muffin, Hot Pan Cakes with maple syrup, and the Veg Spinach and Corn McMuffin. The globally favourite Breakfast menu ranges from Rs 20 onwards.

Commenting on the Breakfast launch, Mr. Amit Jatia, Vice Chairman, McDonald’s India (HRPL) said, “For McDonald’s, customers are always the priority and in all the initiatives and offerings we always keep the customers at the focal point. As customer needs and life style patterns are changing very fast, we are also extending our offerings with the Breakfast range, to our patrons so that they can kick start their day with McDonald’s. Hyderabad has always been an integral part of our strategy and with introducing breakfast we are committed to grow in this market.”

The Breakfast range will available at McDonald’s outlets across the city of Hyderabad.

Brief Background on McDonald’s: McDonald's is the world's leading global foodservice retailer with more than 33,000 locations serving approximately 67.8 million customers in 118 countries each day. Celebrating 15 years of leadership in food service retailer in India, McDonald’s today has a network of about 250 restaurants across the country, with its first restaurant launch way back in 1996. Prior to its launch, the company invested six years to develop its unique cold chain, which has brought about a veritable revolution in food handling, immensely benefiting the farmers at one end and enabling customers to get the highest quality food products, absolutely fresh and at a great value.

In line with its respect for local culture, India is the first country in the world where McDonald’s does not offer any beef or pork items. McDonald's has also re-engineered its operations to address the special requirements of vegetarians. Vegetable products are kept separate throughout the various stages of procurement, cooking and serving. The mayonnaise and the soft serves are also 100% vegetarian.