Streax Xenoh-Deccan Chargers Press Meet

Streax Xenoh associates with Deccan Chargers as their official brand partner

Hyderabad, 30th March, 2012: Today Indian men have become extremely conscientious about their personal grooming and hygiene levels. Men love sports and adventure; however this passion also brings along with it the unnecessary baggage of body odour. Keeping this in mind, Hygienic Research Institute Private Limited decided to launch its very own deodorant brand, Streax Xenoh for the outgoing Alfa male. Reminiscent of this feature, Xenoh encourages men to be gutsy & adventurous and therefore has associated itself as the official brand partner of the Deccan Chargers, one of the leading teams at the IPL Season 5.

The Association was unveiled at the Rajiv Gandhi International Cricket Stadium, HCA Hall, Hyderabad on the 30th of March in the elite presence of Mr. Manish Chhabra, MD & CEO Hygienic Research Institute Private Limited, Mr. Ashish Chhabra, Executive Director, Hygienic Research Institute Private Limited & Mr. E. Venkatram Reddy COO, Deccan Chargers and the ever so popular Deccan Chargers players.

According to Manish Chhabra, MD & CEO HRIPL, “Tapping the male grooming category seemed ideal for HRIPL to consider. Today men are conscious of their appearances and the market has a lot of potential for male grooming and care products. Streax Xenoh’s collaboration with Deccan Chargers seems ideal as not only are cricketers looked up on as super stars on the field but also as role models that go beyond a cricket ground. So we heartily welcome this association with the ever so mighty Chargers.”

Commenting on Streax Xenoh’s association with the Deccan Chargers, Ashish Chhabra, Executive Director, HRIPL says, “Deodorants nowadays are generally perceived to be wild but with Streax Xenoh we encourage men to be adventurous and to live life on the edge without fear, just like the Deccan Chargers. This association opens up doorways for men to realize how important grooming is for males. One can portray a tough exterior but still could be conscious enough to take care of their hygiene levels. The Deccan Chargers not only exude the qualities of might, strength & courage but also emphasis on the need to do it with style for themselves.”

On the Deccan Chargers association with Streax Xenoh, Mr. E.Venkatram Reddy COO, Deccan Chargers says, “We are happy to associate ourselves to Streax Xenoh. The Deccan Chargers can relate to the USP of this brand which primarily focuses on guts, courage and adventure. What more could a team like ours ask for.”

The 4 mesmerizing fragrances of the brand are:

Wild Water – The essence from the fresh springs of the wilderness, perfect for a long day

Cedar- Feel the evening with the aromatic fragrance of fresh cedar

Woody – The everlasting fragrance from the evergreen rainforests , perfect for all occasions

Fire – Rock every party with fragrant smoke around you, exclusive with XENOH

The MRP of the same is Rs.160/- and SKU at 150ml.

About HRIPL: Late Dr. S.S. Nishat established Hygienic Research Institute (HRI) in the year 1950. Hygienic Research Institute Pvt. Ltd. (HRI), a company with more than five decades of experience in the field of cosmetic industry; five decades of commitment to Research and five decades of customer satisfaction. HRI has come a long way since 1950, with an aim to satisfy consumer’s needs in the modern cosmetics world.

HRI has a wide range of products under its umbrella such as Super Vasmol 33 Keshkala, Streax Hair Colour, Yogiraj Thanda Tel, Florozone Range of Skincare products, Footzone, Streax Pro Range and Streax Euro Range of Professional products, Vasmol Powder Hair Colour, Vasmol Colour & Shade, Vasmol Kali Mehendi, Super Vasmol Aamla Herbal Powder Hair Dyes, Vasmol Shaving Cream, Silkiss Shampoo Range.

About Deccan Chargers

Deccan Chargers is an IPL franchise that represents the city of Hyderabad in the Indian Premier League. The Deccan Chargers franchise is owned by the Deccan Chronicle Holdings Limited. Deccan Chronicle is the largest circulated daily in South India. Deccan Chargers turned the tide in their favour by winning the second season of IPL -2009 in South Africa and making it to the semi-finals in the IPL-2010. The Deccan Chargers mascot represents a raging bull signifying strength, power and aggression while the red and gold bands on the flag stand for dominance and victory.