Rainbow hospital is proud to announce the inauguration of Hyderabad's first lactation centre, at Rainbow clinic Madhapur. "One stop solution to all breastfeeding problems" on Saturday 4th August by Smt.Amala Akkineni.
Although there is no doubt about the fact that breastfeeding is the very best for both the newborn baby and mother, unfortunately breastfeeding is becoming a tost art these days. The experience of breastfeeding a newborn can be very enriching but also daunting at the same time. A lack of understanding of the process, lack of support (especially due to the vanishing of joint family concept) and the compulsory situation of the modern working women forcing them to multitask and balance many roles is leading them to resort to bottle feeding. The main aim of the lactation centre is to enable a new mother maximize her chances of breastfeeding and in the process experience the value of breastfeeding.
At the lactation centre a new mother would get answers for all her breastfeeding queries. The lactation consultant would help the mother settle down and bond with her child and also give tips on staying relaxed and positive. Set in a serene, peaceful and easily accessible location is the new breastfeeding lounge and promotes the concept "Breast milk is the Best". A new mother can walk in and later walk out as a confident mother with a vow that she would only breastfeed. In this age of nuclear families, when family support to new mother is dwindling, the lactation centre believes in providing support a new mother needs to initiate, establish and sustain breastfeeding.
Although breastfeeding is natural, it needs patience and persistence on the part of the new mother and also her family. Rainbow Hospitals has been conducting breastfeeding preparation sessions for pregnant women and their families. Understanding that nurses are the interface in this whole phase of breastfeeding the group has been conducting workshops for nurses.
MsShreya Reddy is the Rainbow Hospital lactation consultant who will be there to provide support the new moms. The Lactation Centre’s ultimate goal is to promote, protect and help sustain breastfeeding. Rainbow hospitals believes that this can be achieved only as a coherent group , a group that is well informed, educated on lactation and more importantly has a passion for the vision of seeing a healthier generation.
Rainbow Children's Hospital & Perinatal Centre
Plot No. 22, Road No. 10, Banjara Hills, Hyderabad - 500034
Ph: 040 4466 5555, 2331 9191
Email:
[email protected] 
