HERO MOTOCORP AUGMENTS PRESENCE IN DELUXE SEGMENT WITH LAUNCH OF “IGNITOR” IN THE STATE
NEW 125CC BIKE NOW AVAILABLE IN MARKET, ATTRACTIVELY PRICED AT RS. 56996/-
Hyderabad, August 16, 2012: Hero MotoCorp Ltd (HMCL), the world’s largest two-wheeler manufacturer, has further strengthened its presence in the deluxe segment with the launch of its new motorcycle - Hero “Ignitor” in the state of Andhra Pradesh.
Close on the heels of the first “Hero” branded scooter Maestro, which was launched just over a month ago, comes the “Ignitor”, It is attractively priced at Rs. 56,996/- for the drum-self-cast variant and Rs.59031/- for the disc-self-cast variant (both prices ex-showroom Hyderabad).
Ignitor comes with the power of new generation 125 cc ATFT engine which offers a peak power output of UPS at 8000rpm. The sporty looking bike is loaded with impressive features that include digital-analog combo meter console, stylish split seat, classy front cowl, striking trapezoidal headlight, dazzling tail light, adjustable rear shock-absorbers, body-coloured rear grip and dual tone rear view mirrors.
Mr. Anil Dua, Sr. Vice President (Marketing & Sales), Hero MotoCorp said, “Every new launch of Hero MotoCorp flows from a clear strategy to further consolidate its leadership position across segments. With "Ignitor", we aim to bolster our presence in the growing deluxe segment. It combines sturdiness and superior technology with contemporary style and yet comes with an attractive price tag. We are confident that with such an irresistible package, Ignitor would definitely appeal across the young adult segments.”
Besides being available in two variants, Ignitor comes in four exciting colour options - Pearl White, Sports Red, Vibrant Blue and Panther Black Metallic.
With this, Hero MotoCorp has already launched three new models in quick succession - the Impulse, Maestro and now Ignitor. The company had showcased all these models at the Auto Expo in Delhi in January this year along with yet-to-be launched 110cc motorcycle “Passion X Pro”.
HMCL already has a very strong presence in the 125cc space where it straddles the segment with two clear positioning planks with two powerful brands - Glamour and the Super Splendor. Glamour appeals to youngsters as the most attractive bike with its ‘Simply Magnetic’ positioning, while Super Splendor has its own loyal customer base as the strong and reliable functional bike with exceptional performance.
HMCL recently announced its largest-ever investment of over Rs 2500 crore in setting up new plants, expanding capacity at the existing plants and in building an integrated R&D centre. The company announced its plans to set up two new plants - at Neemrana in Rajasthan and in Gujarat. The company will also be soon setting up an integrated state-of-the-art R&D centre spread over 250 acres at Kukas, Jaipur in Rajasthan, which is going to be the largest two-wheeler R&D centre in the country. HMCL will be investing an additional Rs 160 crore in setting up a Global Parts Centre at Neemrana.
For further information please contact:
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