Tarun Tahiliani announces the opening of his first boutique in Hyderabad, Banjara Hills
Hyderabad, August 23rd, 2012: The Tarun Tahiliani boutique, the first to open in Hyderabad, launched on 23th August 2012. The stand-alone store is located within the luxurious confines of an antique house on Banjara Hills, Hyderabad.
Tarun Tahiliani’s love affair with Hyderabad started as a child when he visited the city and loved its bouldered landscape and Deccani Domes. The Nizams, the Nawabs and the Maharajas of India belong to a realm of history, but glimpses of their past, their lifestyles and traditions are manifest in a few remaining majestic places.
Hyderabad is inextricably linked with old world charm and culture apart from its famed jewels. Inspired by the jewels of the Nizam, TarunTahiliani designed the Jewel T-Shirt. The Jewel T-shirt, copied as it has been the world over, introduced ‘trompe l'oeil ‘ into fashion printing, and thus combined with the traditional art of draping have become the new idioms for the studio.
“All that we were and more!”
This, then, became the guiding philosophy of the Tarun Tahiliani Design Studio.And so, the brand has set out to create the ultimate in “India Modern”: a brand with a view in the present moment, but, ultimatelysteeped in the colors, referencing forms and techniques.
Hyderabad is a symbol of the glory of a fascinating but bygone era - of royal ateliers, patronage of arts and superb architecture.The design and architectural build of the retail space was done by Tarun Tahiliani and Delhi based ShachiAtree continuing the creative relationship of the designer and principal architect.
The store has the same feel of a long narrow hallway in an old world house with inset hand knotted carpets, wooden textures, osler chandeliers and most of all an easy timeless elegance that is impeccably finished, as are the clothes. So welcome into this world of timeless style.
The Banjara Hills store will carry the complete collection from the Tarun Tahiliani Design Studio and what it is best known for – Chikankari Sari’s, Masterful drapes, Concept Sari’s, Anarkali’s, Lehenga’s, Sherwani’s, Digital Prints etc. In addition, the store will offer Tarun Tahiliani’s embroidered classics in chikankari, gota, resham, his Swarovski spangled sari’s and structured drapes for special occasion and bridal wear for both men and women.
EVENT PARTNERS: “The Johnnie Walker Blue label and Johnnie Walker Gold Label Reserve gift packs, handcrafted by Tarun Tahiliani, embodies the very spirit of luxury and is an exquisite masterpiece that will be showcased at the Tarun Tahiliani Hyderabad store launch. This year, our partnership has taken a glamorous turn with the addition of Cîroc Ultra-Premium Vodka that offers a distinctive drinking experience with its unique grape ingredient.” said AbantiSankaranarayanan, Managing Director, Diageo India.
Johnnie Walker Blue label
Johnnie Walker Blue Label is a commemoration of the 19th Century flavor.An unrivalled big, intense, complex style with incredible smoothness that changed the quality of whisky forever.
Chosen from the four corners of Scotland, the casks are manually selected from the world’s largest Scotch whisky stocks. Some of these distilleries no longer exist. Only 1 in 10,000 has the character that is suitable for the Blue Label blend.
The House of Johnnie Walker believes that the art of blending demonstrates unparalleled commitment to flavor. Neither whisky age or single location alone is enough to achieve the creation of an unrivalled masterpiece.
JW Gold Label Reserve
JOHNNIE WALKER GOLD LABEL RESERVE is a blend of some of the most extraordinary Whiskies from the Master Blenders’ Private Reserve. At the heart of this blend lies ClynelishTM, a warm, fruity Whisky distilled with water that, according to legend, flowed literally across gold deposited in the streams of Kildonan hills.
Johnnie Walker GOLD LABEL RESERVE is a full, rounded whisky with fruity, woody flavours & smooth, honeyed notes, unfurling into a smoky, lingering finish
About Tarun Tahiliani: Launched in 1990, the luxury Indian Fashion Designer Tarun Tahiliani’s creations are instantly recognizable for fine craftsmanship, superior finish and elegant styling. Tarun Tahiliani personifies a new kind of artist – one who uses his ideas of feminine beauty to influence the natural beauty of the Indian woman.
In India, fine workmanship finds itself in the hands of the artisans who have been pouring their energy, patience and painstaking hours into their work for hundreds of years. It is their intricate workmanship that celebrates and feeds Indian clothing, reinventing our historical traditions.
Coupled with the European tradition of fine fit, tailoring and structured draping, these skills and traditions have been reinvented to produce an entirely novel blend of Indian finery and layered western construct in our collection. The fusion of Western and Indian techniques has produced a confident new signature, with an identity that transcends origin, but highlights heritage along with the finest materials, be it weaves, jewels, Swarovski Elements or techniques of layering and draping.
Tarun Tahiliani realized that aesthetic perfection must be built on a foundation of technical excellence. In the past 20 years, with a degree from FIT he has brought superb tailoring from Milan to meld with the Indian silhouette and set the standard for elegance in the Indian woman.
The brand has achieved iconic status as the master of artisan craftsmanship and red carpet glamour.
For more information, please contact the Press Office:
TARUN TAHILIANI
Ruchi Vaish 09811312157/
[email protected] TOTEM PR
Srini – 9848042170,
[email protected] Tarun Profile:
Tarun Tahiliani founded his design studio in 1990. His distinctive signature has since evolved as a fusion of textile detail, refined luxury, and meticulous tailoring. The Tarun Tahiliani Design Studio creates couture, diffusion and prêt-a-porterwhich are Indian in their sensibility, yet international in their appeal. The rich heritage of the subcontinent is reinvented as contemporary high fashion through the genius of Indian craftsmanship and the finest textiles; along with Italian pattern cutting and construction and new technologies such as digital textile printing. His unique combination of historical opulence and contemporary chic also lend themselves to couture.
But for the Tahiliani muse to attain such effortless chic, her designer first needed to explore the history of Indian Fashion -- which essentially entailed the embellishment of textile and the masterful way these endless, dreamy lengths of cloth were draped, tied, twisted and pulled over the body. As a trend, this endured for centuries, shaping with the times and evolving slowly through cultural invasion. Men and women displayed the richness of textiles, from turbans, to saris, to dhotis or wide bodied skirts, draped or fastened by a single piece of string. No detail or labour of love, was too painstaking: Years of handwork would be kneaded into a single, lavish piece of cloth, which is then handed down for generations to come as a family heirloom.
It was not until very recently that Indian Fashion began to mature in terms of cut and proportion. The combination of these elements, along with India’s enduring and passionate affair with color is the basis of this studio’s work. Essentially, it is the exuberant and richly detailed, structured drape that represents Tahiliani’s modern, Indian woman.
Tahiliani started his professional career with a degree in Business Management from the Wharton School of Business, University of Pennsylvania. After returning to India, he saw the vast potential in the fine clothing and couture industry that was evolving in the country, and in 1987, he opened India’s first multi designer boutique, Ensemble, heralding a fashion and retail revolution in India. In 1991, Tahiliani decided to hone his technical knowledge in design, and received an associate degree from the Fashion Institute of Technology, New York.
His first solo show was held in September 1994,at the Dorchester Hotel in London. Since then, he has shown countless collections at home and around the world. In September 2003, he was the first Indian designer invited to showcase his work at the prestigious Milan Fashion Week and has since shown collections in New York, London, Milan, Tokyo, Dubai, Singapore, Hong Kong, Moscow, South Africa and Karachi.
In 2004, Tahiliani was awarded the Moet and Chandon Fashion Tribute Award for Designer of the Year for India and was invited to represent India in Hong Kong. He was also awarded the 2004 F Award for Best Women’s Designer for Couture. He is an office-bearer and founding member of the Fashion Design Council of India.
In 2005, Tahiliani was the first Indian Designer to be invited to show in the Milan Fashion Week. He now retails from many prestigious retail locations worldwide. The Tarun Tahiliani brand is available at 4 Tarun Tahiliani Boutiques in New Delhi and Mumbai. This year will also see a new addition in Hyderabad.
In 2008, the Tarun Tahiliani Design Studio moved into its new Design Headquarters. Designed by Stephan Paumier, this 45000 square feet structure is home to a vast repertoire of skills and applications that span the design process. This is the global headquarters for design and all related functions.
Tarun has also launched FNP Tahiliani which designs stylized flower decorations for weddings and events with his signature stamp. He also dabbles in Interiors and Architecture and has designed many a boutique hotel and restaurant in India.
In February 2010, Tarun Tahiliani was one of only two Indian designers amongst 52 prominent fashion designers from around 40 countries, to unite on the catwalk for Ecochic Fair at the Palais des Nations, headquarters of the United Nations in Geneva, for the first time ever.
Tarun is planning another Tarun Tahiliani Bridal Couture Exposition in July 2012 in Delhi & August 2012 in Mumbai.
“Tarun Tahiliani is the Karl Lagerfeld of India” Isabella Blow
