Radio Mirchi’s and Kingfisher Strong Power Soda’s Mirchimix DJ Hunt

Radio Mirchi’s and Kingfisher Strong Power Soda’s Mirchimix Dj Hunt

~ An inimitable mix of evergreen disco numbers of Bappi Da and club music rocked the city ~

Hyderabad, October 12, 2012: Hyderabad city today hosted the premiere night of Radio Mirchi and Kingfisher Strong Power Soda’s ‘Mirchimix’, one of India’s biggest hunts for aspiring DJs. The call for entry phase received tremendous response. Hyderabad is one of the ten cities in which such City-Finales will be happening over the month, in which the top 3 DJ will battle it out to be crowned the City Winner. showed the most promising talent in Hyderabad, when he wooed the young audience with his groovy music and scintillating tunes, though DJ & DJ also showed tremendous talent.

By no means an easy task, the three DJs had to impress a panel of renowned judges who have a cult following amongst the Hyderabadi youth audience. On the panel were Hemant aka Mirchi Hemant of Radio Mirchi, RJ and actor; and Sudhakar Komakula – photographer, dancer and actor. Still, it became an daunting task to choose just one amongst the three competing DJs, for they were, at the end of the day mixing the evergreen disco songs of our own, Bappi Da.

From here, the selected DJs of each city will finally get a one in a million opportunity, craved by every DJ composer - to perform live for a massive audience, with a living legend who has shaped disco music in India. A chance to show their talent alongside Bappi Da at the Grand Finale of Radio Mirchi and Kingfisher Strong Power Soda’s ‘Mirchimix’ at Nicco Park, Hyderabad.

Shamik Talukdar, Senior V. P., Radio Mirchi said “Radio Mirchi has always leveraged brands through a strong focus on innovative and unique content. Mirchimix is classic example of Mirchi’s prowess in refreshing music in a new avatar. Bappi Lahiri has been a part of Radio Mirchi events for a long time and it gives me great pleasure to know that he will be leading this property from the front. We are really thrilled with the astounding response from Hyderabad. I am looking forward to the exciting prospect of the untamed raw talent of the DJs of other cities as well. I would also like to thank all our sponsors for their support in this endeavor”.

‘Mirchi mix’ is a nationwide DJ hunt presented by Kingfisher Strong Power Soda. The contest aims to bring the best out of the DJ`s as they are required to mix beats in a thematic contest, this year the theme being Disco. To fulfill their dream to make it big, young aspiring DJs were given the challenge to remix well known disco songs of Bappi Lahiri to give it a fresh spin.

Other than Hyderabad, the city finales will be held in Delhi, Jaipur, Mumbai, Pune, Goa, Bangalore, Kolkata, Chennai & Lucknow.

About Radio Mirchi: Entertainment Network India Limited (ENIL), India’s leading private FM radio broadcaster, popularly known as Radio Mirchi, operates across 32 cities in the country. Launched in 2001, Radio Mirchi has the highest listenership across the country and a track record of developing innovative content, thus expanding and retaining its audiences and advertisers through the years. Radio Mirchi has delighted listeners and the industry with its exciting properties like the Purani Jeans Film Festival and the Mirchi Music Awards.

Radio Mirchi’s continuous innovations across different platforms like Visual Radio or Mirchi Mobile have been instrumental in gaining leadership in the private FM Radio industry. Radio Mirchi makes its international foray with the launch of the brand in the UAE. From 1st Feb, 2012, Radio Mirchi will be heard in Dubai, Abu Dhabi and Al Ain and will the first Indian radio brand to go international.