Kingfisher Premium presents The Jamba Cloud World 10K Pre-Bash

~ A star studded evening with popular DJ Chico leaves Hydearabadi’s in high spirits ~

Hyderabad, November 24th, 2012: An enthralling Kingfisher Pre 10 K bash last evening set the stage right for the big day on Sunday. Hyderabadis were seen guzzling beer and dancing the night away to kick start the much awaited Jamba Cloud World 10K Pre-Bash. This exclusive night of unbridled festivities was hosted by Kingfisher Premium and Procam International.

Kingfisher Premium, the Good Times partner got the party rolling with a special celebration ensemble. The evening was high on music and beer, with people bringing out their favorite dancing shoes to add a dash of flair to the most happening party in the capital.

The who’s who of the city were seen grooving to the tunes of DJ Chico who was seen playing some foot tapping numbers which heightened the spirit of the crowd by several notches, entertaining the party animals.

About Kingfisher Premium: Kingfisher Premium is a flagship brand from The United Breweries Group. It is a lifestyle brand associated with fun, style, fashion and sports. The brand has won many international awards for its brew, packaging and advertising. Currently available in over 50 countries, some of its most memorable initiatives include the Kingfisher Swimsuit Calendar and Kingfisher Fashion Awards.

Kingfisher is associated with Kingfisher Derby, Kingfisher Voice of Goa and Kingfisher Octoberfest amongst a host of other properties. A few of them include the Kingfisher East Bengal Football team, the official refresher of the Delhi Marathon, Mumbai Marathon and the Bangalore Marathon. In the past Kingfisher has, had brand ambassadors such as Andrew Flintoff, Michael Vaughan, Ajay Jadeja and Sourav Ganguly. Kingfisher Premium is partners to the Force India Formula 1 Team. Kingfisher has also associated itself with the IPL this season, by officially being the Good Times Partner of 6 Teams – Mumbai Indians, Royal Challengers Bangalore, Deccan Chargers, Rajasthan Royals and Delhi Dare Devils, King XI Punjab.

Kingfisher also owns the most glamorous property ‘Kingfisher Swimsuit Calendar”. Introduced in 2003, the ‘Kingfisher Swimsuit Special’ became a pioneer of sorts in India and led the path for many such concepts to follow. In addition to this, Kingfisher has been associated with various Fashion festivals in India. Kingfisher has been a “Good Times Partner” to the FDCI sponsored Wills India Fashion Week in Delhi, the Lakme Fashion Week in Mumbai and the Punjab International Fashion Week. It is also co-hosts the Chennai International Fashion Week and the Coimbatore Fashion Weekend.

In music, Kingfisher owns the coveted “The Great Indian Octoberfest” which attracted footfalls in excess of 65000 in 2010 and the popular Kingfisher Voice of Goa.