Sneha launches Divine Soap, Hyderabad

Hyderabad, 9th December, 2012: AVA Cholayil Health Care Pvt. Ltd under the portfolio of AVA group, weII-known for its flagship brand MEDIMIX, has launched a new line of soap called 'Divine at The Park hotel in Hyderabad today. Actress Sneha officially launched the new Grade 1 soap containing the goodness of Turmeric and Sandal Wood. Divine Turmeric & Sandal will be initially available in 100gm and 25gm sizes in all leading stores in Andhra Pradesh.

Enriched with the goodness of nature, the 'Divine' brand of soap is aimed at giving the health conscious people a natural alternative for flawless skin. Turmeric in soaps improves the antiseptic benefits, while Sandalwood is suitable for all skin type and helps retains the natural shine of the skin
On the eve of the launch, Dr. A V Anoop, Managing Director of AVA Group said, "Divine is a Grade 1 soap with over 76% TFM, and is being offered to consumer with the same quality assurance that made MEDIMIX a household name"

Actress Sneha said "Divine is packed with natural ingredients like Turmeric, Sandal and Coconut Oil giving you the radiance of a bride, everyday. Just what all women want!"

About AVA Cholayil Health Care Pvt. Ltd-AVA Cholayil Health Care Pvt. Ltd under the portfolio of AVA group is an illustrious group, which has a deep history in providing holistic health care. It has the distinction of manufacturing the largest selling handmade ayurvedtc soap 'Medimix'. The group has interests in FMCG, Health Care, Food, Real Estate and Film Production.

AVA group products are presently manufactured at various locations in Tamil Nadu, Karnataka and Pondicherry and directly employs over 800 personnel_ The group is keen to start manufacturing facilities in AP.