Blenders Pride Hyderabad International Fashion Week 2012 Curtain Raiser

Hyderabad December 15th, 2012 - After the successful first edition, the Second edition of Blenders Pride Hyderabad International Fashion Week 2012 will witness 15 acclaimed Indian designers coming together to set new fashion trends in Hyderabad. BPHIFW endeavours to promote, support and nurture an enigmatic list of budding designers along with collections of established designers who have shown on Indian as well as international runways and have made a mark or created a spark in the industry.

At a press conference held in the city, the spectacular line up of designers and sponsors for the Blenders Pride Hyderabad International Fashion Week were announced. With some of the finest names in fashion such as Mona Pali, Archana Kochhar (Finale), Riyaz Gangji, Jattinn Kochhar, Swapnil Shinde, Shahid Amir and many more, the fashion week promises to offer excitement and glamour on all four days from 22-25* December, 2012.

Famous South Indian Actress Meera Chopra the brand ambassador of the second season of the BPHIFW was also present at the press conference.
This edition will include showings by two local designers along with 13 established Indian designers. Celebrated Hyderabad designer Ishita Singh has been appointed as the Host Designer for the event. BPHIFW will have a grand opening with enthralling collections showcased by designer Krishna Mehta, Mumbai. The BPHIFW ‘Grand Finale’ will have India's celebrated designer Archana Kochhar showcase her collection, Raja Banerji, GM-Marketing, Pernod Ricard India, the presenting sponsors for the fashion week said, “Blenders Pride has been at the vanguard of fashion with an association built over the years. The brands participation only helps build this association further and in an important market as well. We believe that this works well for both the brand and the Hyderabad Fashion Week.”

Mr Gaurav Sharma, CEO, Storm Fashion Company, said “Our vision to be a pan India fashion production and management company is further reaffirmed with the second edition of a global fashion property in Hyderabad. We hope to support and present the best and finest talent in fashion."
About Blender’s Pride Hyderabad International Fashion Week.

Blender’s Pride Hyderabad International Fashion Week (BPHIFW) is organized by Storm Fashion Company - a Chennai headquartered fashion production and management group. The group thrives on the management and production of fashion weeks and designer fashion integration events. BPHIFW has been conceived and created with a vision to “to merge and integrate India into the global fashion arena”.