Bharathi Cement launch in the Telangana Region

Hyderabad, Wednesday, January 30, 2013: Vicat Group, a premium international cement manufacturer announces Bharathi Brand Cement launch in Telangana Market today officially and also announces that the cement will be supplied from its new Vicat Sagar Cement Factory located in Chatrasala Village, Gulbarga District, Karnataka State.

The cement from this plant will be marketed under the premium brand name of Bharathi Cement. The cement from the Gulbarga plant will be used for domestic consumption, the focus markets being Telangana in Andhra Pradesh, North Karnataka and Maharashtra. The plant is in close proximity of cities like Hyderabad, Pune and Mumbai.

The Gulbarga plant is well connected by road and linked to rail network to all major cities in the country. The plant also has all facilities to supply cement in packing capability and bulk cement loading facility. The plant complies with all Indian and international Environmental Social and Safety Standards.
The Gulbarga plant has been built as a joint venture between Vicat Group France and Sagar Cements. Vicat Group already has a joint venture (Bharathi Cement), in Kadapa district (A.P) with 5 million tones capacity which has been in operation since 2009. With this announcement Vicat Group's cement capacity in the country has gone up to 7.75 million tones per annum making it amongst the top premium cement producers in south India.

Bharathi Cement has warehouses across all southern states and Maharashtra. Bharathi Cement has also I OS appointed C&F agents in all of its markets in Andhra Pradesh, Tamilnadu, Karnataka, Kerala, Maharashtra, Goa, Pondicherry and Andaman & Nicobar to service the dealers / customers with a commitment to deliver within 24 hours.

Bharathi Cement at present has over 2146 Dealers and more than 5000 Sub-dealers to take care of its sales. Bharathi Cement, brand of Vicat Group produces OPC 43 Grade, OPC 53 Grade, PPC and PSC.

We are proud to announce our state-of-art cement plant in Gulbarga with joint venture with Sagar Cements. This partnership was established in 2008 to build green-field cement plant with an objective of 82,5 lakh tones. With the commencement of this plant Vicat Group's capacity in the country is 7.75 million tones of premium cement," said Mr. Gilles du MANOIR, Country Head - India, Vicat Group.

We look foiward to this partnership. The Gulbarga plant has ultra-modern and quality control and assurance technologies thereby producing consistent high quality cement, said, Anoop Kumar Saxena, Managing Director, Vicat Sagar Cement. He further added, the state-of-ad technology adopted at the plant makes the plant among the most energy efficient cement plant in the country. "Our state-of-the art Gulbarga plant is close to Hyderabad and Telangana Market, will also supply cement to North Karnataka. and Maharashtra being the focus markets," said Mr. M Ravinder Reddy, Head Marketing - India, Vicat Group.

Bharathi Cement supplies cement in Poly Propylene (PP) Laminated Bags which are tamper proof. These are specially designed bags which prevent the adulteration and loss of cement thus promising the total quality and correct quantity to the customer. Vicat Group has its own manufacturing facility of Poly Propylene bags in Kadapa District, Andhra Pradesh with a capacity of 60 million bags per year.

About Vicat Group
The Vicat Group has close to 7,400 employees working in three core divisions, Cement, Concrete &Aggregates and Other Products & Services, which generated consolidated sales of €2,265 million in2011.

The Group operates in eleven countries: France, Switzerland, Italy, the United States of America, Turkey, Egypt, Senegal. Mali, Mauritania, Kazakhstan and India.

The Vicat Group is the heir to an industrial tradition dating back to 1817, when Louis Vicat invented artificial cement. Founded in 1853, the Vicat Group now operates three core lines of business: Cement, Ready-Mixed Concrete and Aggregates, as well as related activities.