Samsung Third Southwest Asia Forum, Hyderabad

Samsung Invites Consumers to Discover the World of Possibilities at its Third Southwest Asia Forum

Depth of innovation demonstrated by the Samsung’s monumental UHD TV, Premium F8000 LED TV, “Made for Southwest Asia Refrigerator” and new Wobble Washer,

NX300 Camera and 45mm 2D/3D lens and Series 7 Chronos PC

Hyderabad, March 1, 2013 – Samsung Electronics Co., Ltd today unveiled new products and services at its Southwest Asia Forum 2013 in Hyderabad. The Company’s deep understanding and insights into consumer needs of the region, are demonstrated though Samsung’s 2013 lineup of products, in which technology enables consumers to discover a world of possibilities.

In 2012, Samsung Electronics achieved record sales of approximately $200 billion. In Southwest Asia, the Company tripled its growth rate over the past three years and achieved more than 35% sales growth in 2012. It also retained its number one position in categories like Flat Panel TVs, Smartphones, Tablets and Colour Monitors.

“Relentless innovation and discovery are the key principles of our business and these are driving our goal to enable consumers to discover a world of possibilities with technology,” said Mr. BD Park, President and CEO of Samsung South West Asia. “We work in a dynamic region and consumers today are looking for technology that will not complicate their lifestyles but enrich and empower them. That is our goal and we will strive to provide innovative technology beyond consumer expectations towards a new era of possibilities.”

Delivering on this promise, Samsung unveiled a new paradigm in television, smart appliances, connected cameras, mobile devices, printers and enterprise solutions. Sharing innovations from different areas of its business, Samsung has reinvigorated the consumer electronics market with seamless navigation, intuitive control and personalized user experiences.

Samsung’s complete portfolio is on display at the Samsung Southwest Asia Forum at HICC, Hyderabad.

Creating the Ultimate Lean Back Experience
In 2012, Samsung demonstrated leadership across its Flagship categories, including the TV market. The company retained its leadership with a 30% market share in the fast growing Panel TV market in India. Following this success, Samsung is opening a new world of possibilities in home entertainment this year.

Leading its charge to deliver the ultimate lean back experience to consumers in the region, Samsung launched its flagship F8000 LED TV, the first Samsung television to feature a quad-core processor. Available in sizes up to 65-inches, the F8000 features an ultra-thin profile, a quarter-inch thick bezel and a wave inspired Arc stand that makes the TV look as if it is simply floating in the air.

Samsung also introduced its first 85-inch Ultra High Definition TV (UHD TV), the 85S9. The 85S9’s stunning Timeless Gallery design sets a new standard for TV craftsmanship, with the TV appearing to float within its frame and juxtaposing its classic minimalism with the striking 85-inch display.

The design is both aesthetically pleasing and functional. The 85S9 includes Samsung’s “One Connect” feature, which eliminates cable clutter by requiring only one cable to connect to the TV and creates a perfect “Clean Back” look.

The 85S9 also includes Samsung’s proprietary up-scaling engine which can up-convert HD or Full-HD to UHD-level picture quality by restoring detail information to create greater precision for real-life picture quality. In addition, Samsung is addressing the conflicting UHD content standards in the industry today to ease purchasing concerns and to ensure that users will be able to view UHD content for years to come.

Samsung is also the first TV brand to offer support for the new high compression video codec, HEVC, which delivers higher streaming video quality over lower bandwidth so content will consistently look remarkable. Finally, to deliver an audio performance to match the screen excellence of this year’s new TVs, Samsung introduced the HT-F9750W.

The HT-F9750W is Samsung’s flagship 7.1 channel home theater system and the perfect companion to the 2013 Smart TVs. The system features a 1,330-watt sound system for unprecedented sound quality and exceptional viewing experience, and it is powered by Samsung’s Gallium Nitride amplifier and vacuum tube amplifier to create a pure, natural sound.

Introducing the Next Evolution in Televisions
Samsung’s 2013 Smart TVs provide a new world of possibilities in search, navigation and content discovery. Samsung has completely redesigned its new Smart Hub, which intelligently organizes a viewer’s content into clear, dynamic menu panels to provide a simple, more intuitive way to discover and experience television. The three panels include: Apps; Photos, Videos & Music; and Social. It is further augmented with Samsung’s enhanced motion control capabilities, which make navigating Smart Hub’s three panels convenient and fun with a simple flip motion.

This advanced TV user experience has been expanded to smartphones and tablets, thanks to Samsung’s leadership in connectivity. Viewers can use their devices as a remote control or simultaneously enjoy two different pieces of content from a TV or Blu-ray player on a second screen. They can also mirror their Smart TV content on a tablet to take it with them around the home.

Helping consumers prepare for the future, Samsung is delivering on its promise of bringing evolutionary capabilities to its TVs with the introduction of its Evolution Kit. By simply adding the Evolution Kit to a Samsung Smart TV, users can have immediate access to the newest Samsung Smart TV offerings, including quad-core CPU power and the newly updated Smart Hub.

Finally, developed for the Southwest Asian market, Samsung has created the 46” 5100 TV, which comes equipped with a Digital Hub that allows consumers to share contents among friends and family on the TV. With the Easy Share feature, users can seamlessly share digital contents between devices via two USB ports eliminating the need for a PC and also keep their data on a portable hard drive that fits in an integrated hard disk holder behind the television.

Creating Smarter, Connected Homes
Based on an in-depth understanding of consumers’ needs, Samsung offers fresh perspectives with its new range of “Made for Southwest Asia” appliances.

The new Samsung refrigerator (RT42) offers maximum organization and use of space, thanks to unique features, such as the Easy Slide shelf for effortless storing and removal of food, and a detachable Multi Storage Basket for items like cosmetics, medicines or special sauces. The new Samsung refrigerator features MoistFresh Zone, which controls air circulation to maintain optimal humidity, creating an ideal environment to store and keep vegetables and fruit fresh for a long time. Additionally, the refrigerator can cool down to the target temperatures in just a short amount of time, all by pushing the “Power Cool” button on the refrigerator display.

Sporting a contemporary design with a solid finish, the new Samsung refrigerator promises a 10-year warranty for its Digital Inverter Compressor. Additional features include excellent cooling performance, energy savings and noise reduction.

The new Samsung Wobble washing machine (WA16) features Samsung’s Wobble Technology, which prevents fabric damage caused by friction without compromising washing performance. The machine boasts shaped fins and built-in rollers around the drum to create a multi-directional washing flow, which results in cleaner clothes. In addition, the Wobble washer incorporates Samsung’s innovative Digital Inverter Motor (DIM), an advanced technology that contributes to long-lasting durability and extends the washer’s lifetime. The DIM, with a guaranteed 10-year warranty for consumers in Southwest Asia, is brushless and contains minimal moving parts, meaning there is less chance of parts wearing out or breaking and consequently leads to a longer lifespan.

To enable expert cooking capabilities to consumers, Samsung’s Smart Oven (MC32F606) features smart sensor technology, respectively. The appliance was built to help consumers save storage space in the kitchen, as well as save time and effort when preparing healthy, tasty meals.

Capturing Images for Every Moment
Samsung is staying true to its vision for SMART CAMERAs by delivering the latest and greatest camera technology and driving change in the digital imaging landscape. The newest addition to the Samsung NX-range; the NX300 blends exceptional image quality and capture capabilities with increased speed and shot control.

The NX300 is complemented by the Samsung’s NX 45mm F1.8 2D/3D lens, the first one-lens 3D system for a consumer camera, capable of capturing both still pictures and full 1080p HD video. This new lens opens up an exciting world of 3D imaging possibilities and makes the Samsung NX Series the only interchangeable lens camera supporting both 3D stills and 3D movies.

Central to the NX300’s outstanding imaging performance is its new 20.3 Megapixel APS-C CMOS sensor, capable of capturing high quality images for every user. A newly designed Hybrid Auto Focus (AF) system delivers fast, accurate phase and contrast detection, while the 1/6000 second shutter speed and 8.6fps continuous shooting mode ensures every moment is captured perfectly. Also, Samsung’s unique DRIMe IV imaging engine not only provides outstanding developments in speed and quality photography, but also enables better color reproduction and greater noise reduction. Support for full 1080p HD video capture in both 2D and 3D – when combined with Samsung’s new 45mm F1.8 2D/3D lens – is also available through the DRIMe IV engine capabilities.

For a seamless photography experience, the NX300’s 84mm (3.31 inch) AMOLED screen comes complete with a tilt display allowing cherished memories to be captured from any angle, high and low, while making it effortless to review images. Completing the intuitive feel for the NX300 camera, the distinct AMOLED screen is a hybrid optimized for its users – with touch screen capabilities and 5-way manual key interface.

In addition to the SMART CAMERA capabilities of the NX300, Samsung also today announced the launch of a new line of connected compact cameras: the WB250F/WB200F, the WB800F, WB30F, DV150F and ST150F. As new additions to the WB series of long-zoom models, DV series of Dual View cameras and ST series of Style Feature cameras, the new devices combine high optical performance and classic style with the enhanced connectivity of SMART CAMERA.

Expanding the GALAXY family
As a global leader in the mobile industry, Samsung today introduced a new era of intelligent Note technology with the GALAXY Note 510, the newest addition to its GALAXY Note family. Combining the best of a tablet, note, diary and an eBook reader, the Note 510 is the ideal companion that is designed to dramatically change how people navigate their lives every day.

The Note 510 features what consumers love about the Note family with its unique S Pen experience, a variety of S Note templates and productive tools. With the S Pen, the Note 510 can also be used as a digital scheduler and personal diary. Sporting a brilliant, 20.32 cm WXGA screen with a 1280x800 resolution, the Note 510 is the perfect, portable device to enjoy e-books with ease and rich visual quality.

Furthermore, the Note 510 features physical menu buttons at the bottom of the device with WACOM technology, going one step further from other Android tablets. The GALAXY Note 510 comes with 16 gigabytes of internal storage, and an external micro SD slot.

Combining Design, Performance for Hands-on Computing
Samsung’s new PC line-up consists of two new devices that combine powerful performance with design excellence. The powerful new Series 7 Chronos and the portable Series 7 Ultra Notebook are equipped to handle both work and entertainment applications.

The new Series 7 Chronos delivers a professional performance in a thinner and lighter form factor, with a quad-core performance, as well as a new software solution called RAM accelerator, which provides up to a 150 percent increase in speed for browsing and running apps, to act as a true desktop replacement. Its 15.6-inch Full HD display with 10-point touch screen meets both work and entertainment demands. Matching power with style, the Samsung Series 7 Chronos is just 20.9 millimeters thick; and with a back-lit keyboard and 11-hour battery life it lets users work on-the-go, for longer.

The Samsung Series 7 Ultra embodies superior mobility and performance in an ultra-slim and light, full aluminum body. Combining an eight hour battery life, a beautiful 13.3-inch Full HD display with a 10-point touch screen, aluminum frame, an i5 / i7 CPU for fast-processing and up to 256GB of storage in its built-in SSD, this PC provides the computing power required by even the most demanding users; and like the Series 7 Chronos, it will run on Windows 8.

Adding to its lineup of powerful mobility products, Samsung underscored its leading position in the global monitor market with the introduction of the Series 7 Touch (SC770), which is Samsung’s first multi-touch display optimized for Windows 8. Supporting up to 10 points of simultaneous multi-touch, users can drag, rotate or select objects on the monitor using their fingers.

Finally, Samsung is bringing new innovations to small and med-sized businesses (SMB) and small office and home office (SOHO) with its Xpress M2875 Series and ProXpress M4070 Series printers and multifunctions. Users will benefit from the most powerful processors available for business printers, as the products are backed by a powerful 600 Mhz Cortex-A5 processor and up to 128MB of memory. The result is an ultrafast 28-40 page per minute printing output.

In addition, users will be able to produce the cleanest, sharpest, most accurate prints to date, thanks to Samsung’s unique imaging technology: ReCP. The technology sharpens the edges of graphics and enhances the readability of negative texts, greatly helping to enhance printed images.

Through the Xpress M2875 and ProXpress M4070, Samsung continues to demonstrate its commitment to meet a range of business user needs, across functionality, convenience and price.

Empowering the B2B Market
At today’s press conference, Samsung also announced its strategy to become a global leader in the enterprise market. This year, Samsung aims to represent 10 percent of its enterprise business in Southwest Asia, and by 2020, the company expects B2B to represent 23 percent of its total global revenue.

Recognizing that enterprise solutions are central to achieving success in the B2B market, Samsung today introduced Samsung KNOX, a mobile enterprise solution that provides powerful security for both work and play.

For enterprises, Samsung KNOX provides comprehensive security and protects confidentiality of enterprise data. For consumers, it provides security of personal data while keeping it separate from enterprise data, and facilitates a simple, intuitive user experience. And for partners, it is a consolidated built-in solution that allows broader access to enterprises.

Additionally, Samsung launched its Samsung Technology Enterprise Program (STEP), a comprehensive partner program that empowers partners with competitive, differentiating tools to drive mutual growth and profitability in the market. The program focuses on ensuring that partners are certified and prepared to both sell and service Samsung’s enterprise solutions.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE solutions, medical devices, semiconductors and LED solutions. We employ 236,000 people across 79 countries with annual sales exceeding KRW 201 trillion. To discover more, please visit www.samsung.com.