Nissan launches Micra Active and Micra Sporty in Hyderabad
NISSAN DRIVES IN SPORTY MICRA ACTIVE & PREMIUM NEW MICRA
Prices for Value Packed Micra Active start from Rs. 3.56 lakh & New Micra start at Rs. 4.88 lakh
• Robust car, dynamic design and advanced features
• First in Premium Hatchback segment with Xtronic CVT technology, better than Automatic Transmission in terms of FE and smoother acceleration
• Completely redesigned exterior styling
• Premium & Spacious Interiors combined with user friendly features
• Best in class safety and Infotainment features
HYDERABAD, India (July 06, 2013): Nissan today announced the launch of New Nissan Micra, which sports bold, energetic exterior and premium interiors. Also sharing the centre stage is Micra Active, which is a spacious hatchback offering quality and functionality at a competitive price.
New Micra is based on the popular fourth generation city car with major redesigned exteriors, refreshed premium interiors and exhaustive list of advanced user friendly features adds to the dynamic new look.
The nationwide sales for New Nissan Micra and Micra Active, built on Nissan's versatile 'V' platform will commence from July 03, 2013.
The Micra has a heritage spanning more than 30 years and has established its credentials by winning many awards and accolades worldwide. The global sales of Micra, also known as March in many countries, exceeds 6.5 million units. New Nissan Micra carries this legacy forward and has been updated to meet the different tastes and needs of customers in both developed markets and growing markets like India.
New Micra is a robust, dynamic, advanced hatchback with cutting edge technology, offering spacious interiors and premium features. It comes loaded with user friendly and safety features for a superior and safe driving experience. New Micra now also offers the convenience of a Continuously Variable Transmission (CVT) gearbox. It's the first in segment technology for better fuel efficiency and smooth city driving experience, more convenient as compared to a normal automatic transmission.
Also launched is Micra Active that takes the value for money proposition of Nissan's highly acclaimed hatchback to a whole new level. It has distinctive sporty exteriors with spacious interiors while adding a lower cost of ownership to the equation. The Micra Active benefits from its highly competitive price, maintenance costs and better fuel efficiency of 19.49kmpl, all this without compromise on driving experience. The model also boasts sporty exterior styling as well as refreshed interiors and comfortable seating for five passengers, making it ideal for small families. Micra Active is also available in a special safety grade with added safety features.
Speaking on the occasion Mr. Kenichiro Yomura, President & CEO, Nissan Motor India said, "Micra is a significant model for Nissan in India as the car has more than 43,000 happy customers since its launch in 2010. New Nissan Micra is the right product at the right time that will offer the customers ideal urban mobility with a complete package of premium design, performance, features, safety and comfort. We expect New Micra, as well as Micra Active with its excellent value proposition and its unique features, to serve wider range of customers in India."