60th Filmfare Awards 2012 (South)

60th Idea Filmfare Awards 2012 (South) - A Gala Affair

The 60th Idea Filmfare Awards 2012 (South) was graced by the esteemed presence of the who’s who of the South film fraternity. From celebrities lending glamour and sizzle at the red carpet to the power-packed acts and tantalizing performances, everything added to the magic of the night.

Effervescent Chinmayi and dashing Sundeep Kishan played the perfect hosts regaling the audiences with their engaging exchange. What kept the night going were the scintillating dance performances by our talented bevy of beauties. Sunaina shimmied to the tunes of Tamil folk song Nakka mukka and other Tamil hits like Theeye theeye (Maattrraan), Madhurai ponnu (Billa 2), as also to Telugu tracks like Welcome kanakam (Baadhshah) and Nellorae (Naayak). Isha swayed to Malayalam hits Muthuchippi (Thattathin Marayathu), Subhanullah (Ustad Hotel), the Tamil score Magudi magudi (Kadal) and Telugu number Oye oye (Yevadu).

Shwetha paid ode to Kannada chartbusters like the Karagida baininali remix (Simpallaag Ond Love Story), Neerige Baare (Jarasandha), Swalpa bitkondu (Jaanu) and Tara tara (Kempe Gowda). Sharmila too boogied to Kannada numbers like Basanti (Prem Adda), Yedeyolage (Only Vishnuvardhana), Gumtane gumtane (Kari Chirathe), Nanu paduvaralli panchali (Yaare Koogaadali).

Amala wowed with Tamil numbers, Vanganna Vanakkanganna (Thalaiva) and Google Google (Thuppaki), as also with Telugu hits Violin solo, Top lesipoddi and Run run from Iddarammayilatho. Anjai twirled to Tamil songs like Vaale vaale (Singham 2) and Ethir Neechal’s tile track and Telugu tracks, Darlingey (Mirchi), Banthi poola janaki (Baadshah).

Shruti Haasan danced to Tamil hits like Come on girls and Kolaveri from 3, as also Telugu numbers like Pathikella (Balupu) and Ayyo papam from her upcoming film Yevadu. Navya did a fusion of evergreen songs like Jaya jaya from Vinayaka Sthuthi and Malayalam numbers Endoru (Devadoothan) and Samayam (Harikrishnans).
The icing on the cake was the warmth and camaraderie shown by the galaxy of stars as they spontaneously applauded the winners and the nominees. It was indeed a night to remember.

The well deserved nominees waited with bated breath as the envelopes were opened to reveal the winners of the coveted Lady in Black. The Lifetime Achievement Awards were presented to Bapu and Bapu who humbly received the honour amidst the enthralled audience.

The title sponsor for the show was Idea Cellular and the associate sponsors were Reliance Trends & Muthoottu Mini. The other sponsors were Hospitality Partner – Novotel Hyderabad Convention Centre, the flagship brand of Accor, the world’s leading hotel, operation and market leader in Europe; Beverage Partner – Signature Natural Mineral Water; Multiplex Partner – Orienta Cine Advertising; Outdoor Partner – Prakash Arts; Radio Partner – Radio Mirchi; Trophy Partner – The Award Gallery; Partner – Gitanjali,; Event Consultant – Oxygen Entertainment and Event Management – Percept D’Mark.

Catch all the excitement of the 60th Idea Filmfare Awards 2012 (South) aired exclusively on Vijay TV (Tamil), Maa (Telugu), Asianet (Malayalam) and Suvarna (Kannada), the telecast partners for the event

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About Idea Cellular:
IDEA Cellular is India’s 3rd largest national mobile operator, with over 123 million subscribers. With traffic in excess of 1.5 billion minutes a day, Idea ranks among the Top 10 country operators in the world. Using the latest in technology, Idea provides world-class service delivery through the most extensive network of customer touch points. Idea is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India. IDEA Cellular is an Aditya Birla Group Company, India's first truly multinational corporation. The group operates in 36 countries, and is anchored by more than 136,000 employees belonging to 42 nationalities. More information on the company is available at www.ideacellular.com, and on the group at: www.adityabirla.com.