Ram Charan joins hands for Earth Hour 2014

Ram Charan joins hands for Earth Hour 2014

Actor Ram Charan Teja has joined hands with WWF-India to pledge his support to Earth Hour 2014 - WWF’s global campaign to raise awareness and inspire individual action on climate change. This was announced at a press conference held in the city, partnered by the Taj Krishna, the hospitality partner for Hyderabad and Kalamandir, where Ram Charan spoke about his association with the cause and invited citizens of the city to come forward and show their support for the campaign.

Earth Hour is the largest environmental campaign in history and enables individuals, organizations, governments and groups to show support for policies and practice that balance development and environmental concerns.

The message of Earth Hour 2014 is to make the switch to renewable energy. Six years in the running, the Earth Hour 2014 campaign calls for:

• Individuals to adopt household products powered by renewable energy;
• Organizations to adopt renewable energy solutions to run their business operations and production processes;
• Governments to promote policies favourable to the production and uptake of renewable energy

The speed and scale of climate change, fuelled by ever increasing consumption of the Earth’s resources, is impacting the whole world. Unless we make efforts to transform our energy production systems to renewables, as far as possible, we will enter into a trajectory of climate instability and energy insecurity that will affect each one of us. Every individual has the power to make this transition possible by taking small, yet significant steps.

Reinforcing his support for this cause, Ram Charan, speaking to the media at Hyderabad said, “Earth Hour is a global campaign against the adverse effects that climate change is having on our planet. We, as individuals, must unite to spread awareness about alternate lifestyles so that the natural resources of our planet are not further depleted. I am therefore, extending my support for Earth Hour and am honoured to be part of such an important cause.”

Speaking about the campaign, Mr. Ravi Singh, Secretary General & CEO, WWF-India said, “Earth Hour is a movement that unifies people nationwide to express their concern over the global crisis of climate change. Participatory in nature, the campaign’s clear message encourages individuals, businesses and governments to adopt sustainable practices in order to conserve the finite resources of our beautiful planet. The shift to renewable energy has received overwhelming responses, especially among schoolchildren. This year too, Earth Hour hopes to leave an indelible impression on people’s minds about the environment.”

Talking about Kalamandir’s association with Earth Hour 2014, Mr. Kalyan said “It is an honour for us to support a global campaign like Earth Hour once again. We are happy to partner this event and look forward to a more enriched association in the future.