Piaggio launches Ape City Compact Diesel 3 Wheeler in Hyderabad

Piaggio Launches the all New ape’City Compact Diesel 3 Wheeler for Urban Passenger Mobility

Piaggio Vehicles Pvt Ltd (PVPL), a 100 % subsidiary of the Italian Piaggio & CSpA & India's leading manufacturer of light transportation solutions unveils the all new ape City Compact Diesel, a state-of-the-art 3 wheeled passenger vehicle. The new ape' City Compact Diesel is fitted with the proven 395 CC Diesel engine which has powered Piaggio vehicles successfully. The new product has been competitively priced in line with the distinct requirements of the customers in this category.

PVPL commenced its operations with the launch of the 3 wheeler brand ape’ which was an instant success arid has grown from strength to strength over the years. PVPL created the market, grew the market, owned the market and sustained a dominant and leadership position in the Diesel 3 wheeler segment. The ape City Compact Diesel is a strategic initiative from Piaggio to further expand its share in the 3 wheeler market post the success received by its ape' City LPG 3 wheeler in Hyderabad & other cities of AP.

The ape City Compact Diesel is a revolutionary product with international style and technology developed on the basis of Piaggio's on-going customer feedback program, and adds a new dimension to Piaggio's range of transportation solutions. It symbolizes Piaggio's solution of a Compact Diesel vehicle in the urban 3 wheeler space.

The ape City Compact Diesel incorporates the exacting high standards that Piaggio is known for internationally. Powered by a proven diesel engine, the new ape City Diesel offers the best mileage in its class, superior pick up & acceleration that delivers enhanced performance every time. Its superior gradability & maneuverability offers smooth maneuvering on narrow city roads &. Steeper gradients including city flyovers. It is the only product in its category to offer a Hand Clutch facilitating Superior Drivability. It has a unique compact design making it ideal for city traffic.

Explaining the Company's new initiative, Mr. Hardip Goindi, Executive Vice President of Piaggio India Pvt. Ltd. said “At Piaggio, our emphasis has always been on value creation. Be it product design or performance. We have consistently gone to the market with our customers in mind. Anticipating customer's needs for a small, fuel efficient and comfortable 3 wheeler, we conceived the ape City Compact Diesel to deliver exceptional value and a superior experience to our customers. Today, we are confident the ape City Compact Diesel will outclass others in the segment and will help consolidate our position in the 3 wheeler market.

"Created on the basis of extensive customer need-gap analysis, ape City Compact Diesel is truly a world class product that will complement Piaggio's existing 3-wheeier portfolio. It shouid emerge as a preferred option over competition in this segment on the strength of its Low maintenance cost, Superior Earnability, Easy availability of Spare parts & Serviceability.

The product will be backed up by Piaggio's world-class sales and service network of over 7S0 touch points that consistently provide quality service and spares, 24x7 across India.

About Piaggio Vehicles Pvt.Ltd.

Piaggio Vehicles Pvt. Ltd. is a 100% subsidiary of Piaggio and C.S.p.A of Italy. The Company commenced operations in India in 1999 and has since established itself as a leading player in the light transportation industry with a range of 3 and 4-wheelers in different fuel variants. The Company's products are endorsed by over 1.6 million satisfied customers across India.

Piaggio has a state-of-the-art manufacturing plant at Baramati in Maharashtra, with an installed annual production capacity of over 300,000 three-wheelers and 80,000 four-wheelers. It is also moving towards self-reliance with the completion of its advanced engines plant on the same campus. Piaggio has a 2100-strong work-force comprising experienced engineers, R&D specialists, plant workers, sales, service and marketing professionals.

Piaggio created, and now leads, in the 3 wheeler Diesel segment with its ape 3-wheeler which has become generic of the category. The Company controls 60% of the 3-wheeler cargo market and over 31% of the 3-wheeler passenger market. The company is a formidable player in the 3W segment of the auto industry.