Titan Eye Plus Store Launch at Jubilee Hills, Hyderabad

Titan Eye Plus strengthens its presence in South India

Opens Its 96th store in Jubilee Hills

Hyderabad, 27th March, 2014: Titan Eye Plus, the leading eyewear retail chain from Titan Company Limited announced the launch of its flagship store in the heart of Hyderabad. This is the 14th store in Hyderabad and is located at No. 8-293/82/A/481, Plot # 481, Road No.36, Jubilee Hills, Hyderabad. The store was inaugurated by Mr. S Ravi Kant, Chief Executive Officer I Eyewear Division, Titan Company Limited.

Speaking at the launch Mr. S Ravi Kant, CEO, Eyewear Division, Titan Company Ltd. said, "Hyderabad is a key market for us and holds a strategic importance in our retail expansion plans. Today, we have 96 stores in South India and 14 stores in Hyderabad offering world class services complimented by world class products. Along with the launch of the new store, we are also showcasing Fastrack's latest range of optical eyewear. With this collection we bring cool and fashionable frames to the youth at accessible prices. We expect the collection to be an instant hit amongst the consumers in Hyderabad."

He further added, ‘Titan Eye Pius being a front runner in the eyewear segment is focused on creating awareness for the need of vision correction. To support this cause further, we have launched a free online eye test which can be taken from the convenience of one's home or office on any laptop or desktop computer. To take the free online test, participants have to visit the Titan Eye Plus website at www.titaneveolus.com."

The new Titan Eye plus store will show case a wide range of spectacle frames, sunglasses and contact lenses which include house brands of Titan, Trendz, Eye+ and Dash. The store will also retail spectacle frames and sunglasses from renowned International brands like RayBan, Vogue, Espirit, Tommy Hilfiger, Mont Blanc and Bvlgari among others. The range spans every budget with frames starting at Rs.495 up to Rs. 30,000. Branded lenses from Titan (Starting Rs 345), Essilor, Kodak and Nikon; contact lenses from Bausch & Lomb, Johnson & Johnson & Cibavision are also available.

Titan provides a range of high tech lenses for all consumer segments across single vision, bifocal and progressive requirements. These lenses are available in various materials like glass, plastics, polycarbonates and Trivex with scratch resistant and anti-reflective coatings which minimize glare and provide 99% vision clarity. The store also offers a wide range of photo-chromatic lenses suitable for outdoor usage and a service to fit sunglasses with customized Rx lenses. All Titan lenses are made in an in house lens manufacturing unit at Chikkabailapur.

All Titan Eye Plus stores offer a wide range of sunglasses from international brands like Ray Ban, Vogue, Polaroid and Oakley as well as own brands like Fastrack and Glares by Titan. Titan Eye plus is the perfect destination for the fashion conscious consumer looking for the latest in international eyewear fashion. The store also provides a facility to get customized Rx lenses made for sunglasses.

In-store experience
Titan Eye Plus stores offer an open browse and try format which helps the customer to pick and choose from a wide variety of frames. The store also offers FREE ZERO ERROR EYE TESTING in a testing clinic, conducted by Optometrists, specially trained by the world famous Sankara Nethralaya. Apart from a wide assortment of eyewear in sync with the latest fashion, the store has highly trained staff that helps customers choose the right spectacle or sunglass based on their lifestyle.

About Titan Eye Plus
Titan Eye Plus, the third major line of consumer business division from Titan, ventured into the eyewear category in March 2007. The move was an initiative to re-define the industry and straddle the marketplace with exacting quality standards, unparalleled in India's prescription eyewear industry. Benchmarked against the best in the world. Titan Eye Plus heralds standardization in the eyewear industry. Titan Eye Plus, following the Tata's principles of quality and trust, offers international quality standards enhanced by practices such as transparency in pricing, contemporary design and styling in the highly fragmented and undifferentiated Indian optical retail segment. At present, Titan Eye Plus has over 278 stores operating in 106 cities.