Samantha to endorse Paragon Solea Range of Footwear

PARAGON is India's largest selling footwear brand, with a turnover of about 1400 crores and sales of above 12 crore pairs per year. The company is all set to expand its operations this year by increasing its product range with new styles and designs.

In keeping with this strategy, the company will introduce new styles in its SOLEA range of ladies footwear. The company aims to position itself as a 'style player' in the everyday wear category with an eclectic range high of street designs for the new generation of fashion conscious young women. The R&D team of the company, in collaboration with top designers of the industry, has designed a completely new range which is expected to find a positive response in the market.

SAMANTHA RUTH PRABHU, the acclaimed and popular actor of Telugu, Tamil and Kannada films, will be endorsing the new range of SOLEA as PARAGON'S brand ambassador. An award winning actress, with films like Neethaane En Ponvasanthamand Eega, which won her Filmfare Award for Best Tamil Actress and the Filmfare Award for Best Telugu Actress in the same year, she has created a distinct identity with a unique appeal among the youth across South India. As PARAGON'S brand ambassador, she is expected to promote the product in huge way. A new multi-lingual, multi-media campaign is expected to be launched soon.

The new TV commercial, starring film star SAMANTHA, is a racy musical that captures the dilemma of a young woman unable to decide which footwear to wear, for each occasion & for different dress combinations . The film aptly ends with a tagline "NO MATTER WHICHONE, EVERYONE WILL NOTICE IT."

Although PARAGON started its business with rubber footwear, it's now manufacturing many other types of footwear and needs no introduction in the Indian sub-continent as the brand is sold across the length & breadth of the country. With its assurance on quality and durability to a full range of footwear products available in of Poly-urethane (PU), Poly Vinyl Chloride (PVC), Ethylene-vinyl acetate (EVA) and Thermo Plastic Rubber (TPR) soles, PARAGON is now the market leader in most of the above categories. PARAGON has an in-house footwear design team, dedicated to creating new designs and models to keep up with market demand.

The PARAGON portfolio includes products across all categories with sub-brands like ARCADE, ESCOUTE, FENDER, FOOKIDS , GUMBOOTS, HAWAI, P-TOES, PARAGON MAX, PARALITE, SCHOOL WORLD, SLICKERS, SOLEA , STIMULUS , VERTEX & WALKIE, that cater to a wide range of customer base in men's, women's and children's footwear. On an average the company produces above 4 lakh pairs a day in manufacturing
units spread acrossin Kerala, Tamil Nadu, Karnataka, & Andhra Pradesh.

This year, the company intends to enter hitherto untapped markets in India and overseas. It also plans to add the number of designs and products to its range. This will be in tune with growing market demand for
footwf-ar that combines style, comfort and affordability.