NIFT KNITMODA 2014, Hyderabad

USHA International recognizes talent in the fashion industry

USHA-NIFT Best Garment Construction Award 2014

USHA International, the leader in sewing machine industry, announced the winner of 'Best Garment Construction Award'. Playing a pivotal role in encouraging young and budding fashion designers, USHA International has been conferring the most prestigious Best Garment Construction Award to the National Institute of Fashion Technology (NIFT) students since the year 2000. Every year one student is recognized from each of the 11 NIFT centers including New Delhi, Mumbai, Kolkata, Gandhi Nagar, Chennai, Bangalore, Hyderabad, Rai Bareli, Kangra, Shillong and Patna. The awardees are shortlisted by the Professors of NIFT based on their performance throughout the year.

At a convocation event that took place in Hyderabad today, USHA International felicitated Ms./Mr with its state-of-the-art USHA Janome sewing machine, a trophy, certificate and a cash award of Rs. 10,000/-. The event witnessed dignitaries from the fashion fraternity, industries and parents of NIFT students cheering together for collections showcased by the students.

On this occasion, Ms. Neelima Burra, Head, Marketing (Sewing Machines and Appliances), USHA International said, "We are extremely proud of our association with NIFT as it has enabled us to contribute meaningfully in nurturing the best talents of fashion industry. It also gives us a great pleasure to witness these students experience the joy of sewing with powerful, precise and intuitive USHA sewing machines. With each year we hope to make our association stronger by empowering students and providing cutting-edge technology and designs to give wings to creativity and expression."

Usha strives to provide finest features backed by technology and world-class innovations. Usha Janome machines are crafted with Japanese technology and enhanced by cutting-edge designs to deliver enriched sewing experiences. Inspiring creativity, artistry and innovation, the Usha Janome range of sewing machines are designed for performance, quality and complete ease of operation. Memory Craft by Usha Janome is a range of specialized and professional computerized sewing and embroidery machines that make the most incredulous designs possible. Ideal combination of innovation, precision, speed and ease, they are not the typical sewing machines but computerized dream machines that appeal to every type of sewing enthusiast. With features like robotic precision, moveable iHeight coloured screen, largest square embroidery hoop, powerful onboard editing, superior data transfer options via PC connection, USB and CD ROM device, this sewing machine is a technological marvel beyond compare. What's more! One can also infuse their creation with Usha Janome foot attachments that serve as inspiration for new ideas through accessorizing. Amongst the various initiatives of USHA, is one-of-its-kind experiential store - The Hab in Mumbai. Aiming to make sewing a trendy concept, this unique concept has been successfully inspiring people by allowing them to create, innovate and experience the art of sewing. USHA International has also set-up 1023 Sewing Schools across India for enhancing the sewing & designing skills of women. As a social initiative, the company has also set up over 3190 Silai Schools in rural India for imparting required skills and competence to enable self-reliance and economic independence.

About USHA International USHA International Limited is a trusted house hold consumer durables company with a turnover of Rs. 2000 crores (approximately) today. Building on its 75 year old heritage with the knowledge and vibrancy of today, the company i has grown from strength to strength developing an infrastructure of 16 location offices, 60+ company showrooms, 34 warehouses and 220 service centres backed by an in-house customer call centre. Headquartered at Gurgaon, India, USHA has overseas offices in China and Srilanka. Company exports its products to over 30 countries. Products marketed under the USHA brand name include electrical appliances, fans, sewing machines, Power Products, water coolers and dispensers, inverters and auto components. To know more please visit www.ushainternational.co