Hyderabad International Fashion Week 2015 Press Meet, Hyderabad

Kingfisher ULTRA announces the launch of 5th season of Kingfisher ULTRA Hyderabad International Fashion Week

Hyderabad, October 3rd 2015 : The Emperor of Good Times in association with Storm Fashion Company announced the launch of the 5th edition of ‘Kingfisher ULTRA Hyderabad International Fashion Week’ today at The Park.The three day exclusive event would be the eventual pit stop for city’s beau monde.

This glamorous fashion extravaganza is scheduled to be held from 9th October to 11th October,2015.The three day event will feature eight top notch designers including Bollywood’s beloved Rocky S, the versatile Jattinn Kochhar, Sanjana Jon and other famed designers showcasing their stunning ensembles. Kingfisher ULTRA Hyderabad International Fashion Week will bring together unique modish styles from across the globe as well as the country crafted to take your breath away with their exquisite and chic designs and work. The fashion gala will wrap up with the best of DJs and music every night post the fashion showcase at Kingfisher ULTRA Glam Nites, taking the excitement to a whole new level .

Present at the conference were ace designer Ishita Singh and stunning style ambassador Meera S Chopras they welcomed the biggest fashion week in Andhra Pradesh.

Sanjay Roy, Assistant Vice President, Marketing, United Breweries Limited said, “Andhra Pradesh is one of the biggest markets for the brand and to be associated with Kingfisher ULTRA Hyderabad International Fashion Weekas the title sponsor is of strategic importance. This further highlights the brand’s fashion positioning as it is one of the most opulent fashion shows in the state and provides a great platform to the designers across the country.We anticipate great enthusiasm from the fashion aficionados of the city”.

Gaurav Sharma, CEO Storm Fashion Company said, "It’sour prestigious annual fashion event and we are glad to usher in the season-5. Kingfisher ULTRA Hyderabad International fashion week promises to make the city of Nizams more chic and stylish witnessing a magnificent fashion week.”

Kingfisher ULTRA, the Emperor of Good Times was launched in September 2009. A high end brand from the house of United Breweries, ULTRA assures consumers the best quality, taste and the most differentiated experience across every touch point. Kingfisher ULTRA is made from the finest imported malts and hops which has a distinctive taste. The packaging is unique with an embossed flint bottle, ring pull crown, gold metalized neck and front label.

The brand has based its activations on prominent genres like fashion and music. Apart from these, Kingfisher ULTRA has also launched various other activations and promotions across all points of sale which have been met with positive response amongst its consumers. It is a beer for the classy, modern, urban, confident, independent and self-assured consumer. It is for those who want the best and deserve the best. It is currently available in all major cities of the country.