Eukanuba HyCan'15 Dog Show at HITEX

~ Event witnessed 40 breeds and 300 dogs from across the country ~ K9 HERO award was bestowed upon the Best Police sniffer dogs of Telangana ~ Experts shared useful tips on responsible pet ownership

Hyderabad, November 15, 2015: Eukanuba™ and The Hyderabad Canine Club gave the pet lovers of Hyderabad yet another reason to cheer. "Eukanuba™ HyCan'15 Dog Show", held today at HITEX International Exhibition Centre, Hitech City, marked the bonding between humans and pets. It provided an opportunity to the pet owners to spend a day fun-filled day with their pets and also demonstrate the diverse role that animals play in our day-to-day lives.

With a host of exciting activities for pet owners and pets, this initiative aimed at raising awareness about Pet Care amongst the public at large while bringing pet owners closer to their pets. Pet experts present at the event, shared useful tips on responsible pet ownership. They advised pet parents on how to make their pets more trainable with the help of Eukanuba high quality nutrition products. Eukanuba, a globally trusted brand, is a specialized formula for achieving peak physical performance of the pets. Its wide portfolio caters to unique pet needs for maintaining healthy activity levels, shiny radiant coat, strong lean muscles, proper functioning of the digestive tract and stronger bones and dental protection. All the variants of Eukanuba are now available through specialist channels in all metros and across major cities in India.

Championship activities like Flyball contest, handling dogs safely and obedience trials, everything happened under one roof. The event witnessed 40 breeds and 300 dogs from across the country. A very special award K9 HERO award was bestowed upon the Best Police sniffer dogs of Telangana. All the activities were judged by 3 International judges and India's most popular judge of 2015 From Hyderabad Mr Prakash Butt.

The Chief Guest for the Prize Distribution was Mr. C.V. Anand- Commissioner of Police- Cyberabad. The show is India's only fully automated canine show where all the aspects of the show are automated from Entry to Award. Eukanuba™ HyCan'15 is considered the benchmark event in the Canine industry and has helped mark Telangana on the World Canine Map.

Speaking at the occasion Mr. Nitin Kulkarni, Director, Corporate Affairs, Mars India said "Over the years we hove seen awareness of consumers growing and they want to give the best to their furry friends. Therefore to commensurate this spirit, we have decided to support the HyCan dog show wherein the top breeders showcase the best of different breeds from all over the country. This also gives us an opportunity to educate and inform pet parents on selecting the right breeds, taking care of the pets and the right nutrition for them. A dog is completely dependent on us for food\ shelter and companionship and so it is important to make sure we are ready for this relationship before we go out and find our new best friend."

About Eukanuba:
Eukanuba was founded by animal nutritionist Paul lams. The products enjoy 70 years' of experience in scientific research in pet nutrition and prepared pet food. A brand that has won the support of breeders worldwide for its uncompromising approach of continuing to use high quality ingredients, Eukanuba which means "is the tops' or the "Best" stands for extraordinary pet food.
About Mars, Incorporated:

In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the philosophy of a "mutuality of benefits" for all stakeholders - this vision serves as the foundation of the Mars, Incorporated we are today. Based in McLean, Virginia, Mars has net sales of more than $30 billion and six business segments including Petcare, Chocolate, Wrigley, Food, Drinks and Symbioscience. More than 70,000 Associates worldwide are putting our Mars Principles in action every day to make a difference for people and the planet through our performance.

Mars brands include: Chocolate - M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Petcare - PEDIGREE®, WHISKAS®, SHEBA®, CESAR® and ROYAL CANIN®; Wrigley - ORBIT®, EXTRA®, STARBURST®, DOUBLEMINT® and SKITTLES®; Food - UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS® and SEEDS OF CHANGE®; Drinks - ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA CO.™, KLIX® and FLAVIA®; Symbioscience -SERAMIS®, CIRKU™ and COCOAVIA™.