Grand Launch of PadmaSitaa Collection at Angasutra, Hyderabad

Today, Hyderabad witnessed the launch of 'PadmaSitaa' a limited edition capsule collection label from the renowned actress; Padmini Kolhapure (Sharma) and her friend, Sita Talwalkar, at Angasutra, Banjara Hills.

Known for her effortless acting and comfortable demeanour, Padmini Kolhapure has an impeccable fashion sense and she prefers 'easy to wear' garments sans 'too much bling'. Her fashion endeavour, 'PadmaSitaa' is warmly supported by her niece, the charming Shraddha Kapoor, her sisters-Shivangi Kolhapure and Tejaswini Kolhapure (Saraswat) and friends from the film and fashion world.

The label 'PadmaSitaa' delicately adjoins the names of the partners, Padmini and Sita. It is an embodiment of the presiding deity of Beauty and Wealth, Goddess Lakshmi on a lotus, the ultimate essence of feminine grace. It. The brand emblem is a blossoming lotus.

Talking about the label, Padmini said '"PadmaSitaa' exemplifies traditional and Indo-western lounge-wear and resort-wear for women, including sarees, lehengas, tunics, capes, Anarkali kurtas, jalabiyas, farashas and crop-tops. The exclusivity of the label is based on best-quality fabric and expert crafts-person or 'karigars', where production of a single garment can take between 6 to 8 weeks. It is not a trend-inspired pursuit and the brand actively patronizes 'karigars' who specialize in vintage, ethnic embroidery "

On behalf of Angasutra, Kamini Saraf said "I am delighted to showcase 'PadmaSitaa' in the store. It is designed for the contemporary women across all age groups. The label brings together hand-curated fabrics, vintage white zardosi applique and a subtle color palette that exude sophistication."
'PadmaSitaa' has received positive reviews from the 'fashion conscious' and the elite. The collection has successfully wowed the fashionistas in Mumbai and Dubai with its innate understanding of femininity and ageless style. Remarkable craftsmanship and understated elegance with bespoke vintage embellishment make each 'PadmaSitaa' garment a 'piece de resistance.' It is a label that will add value to your fashion sensibilities.