Aircel Launches affordable Range of Industry First Data Packs (2G and 3G)

Aircel launches affordable range of Industry first data packs
Unlimited 2G & 3G data at Rs.9/day

Hyderabad, November 30, 2015: In its aggressive mode to spearhead the data growth in the country, Aircel, one of India's leading telecom players, today announced an affordable range of industry first data packs ranging from Rs.9 to Rs.403 for all its customers. With this trend setting move, Aircel hopes to encourage its existing and potential customers to stay connected online with Aircel.
The newest innovation is in line with the evolving data and mobile internet scenario in the country and will help in fuelling growth in internet adoption.

Aircel's industry first offers of unlimited 2G/3G data packs of Rs.9, Rs.79, Rs.249 and Rs. 403 are intended to redefine the way mobile internet is consumed in India. With an USSD recharge of Rs.9 per day,subscribers can enjoy 100MB of data for the purpose of basic internet. Subscribers can also enjoy 1GB, 3GB and 7.5GB of unlimited 2G or 3G data depending upon the circles for Rs.79, Rs.249 and Rs. 403 respectively. The 1GB, 3GB & 7.5GB ETOP packs, with validity of 10 days, 15 days and 30 days, are in line with the growing data consumption.

Speaking on the occasion, Sunil Kuttam, National Head - Data, Aircel, said, "We firmly believe that internet is for all. Aircel has been on the forefront of cutting edge technology and through our constant efforts of innovating products and services; we aim to make Aircel a gateway to the internet for all. There has been a dramatic increase in the sales of smartphones and this has led to a widespread need of data, especially for the youth. We're confident that our products will not only greatly ease the pockets of our new customers, but also help to fuel internet adoption in the country for those who still aren't online. It is a known fact that with each passing day, the need of our customers to have access to seamless data connectivity on their mobile phones is increasing manifold. This is clearly a reflection of our vision to empower all our customers with easily accessible and affordable internet."

He further added,'Todoy the screens are getting larger ond connections ore getting foster We hove witnessed an increasing demand for data especially for entertainment ond productivitypurposes The sudden proliferation in online entertainment platforms has led to consumers spending more time on their smartphones than watching TV. Therefore, being a data focused company, constantly innovating with data products is the only way to stay relevant for our consumers. Aircel sees a huge opportunity to get more first time internet users on board as well as help graduate existing data users to foster technologies like 30 "

About Aircel Limited
Aircel is one of India's leading innovative mobile service providers. The company is a pan-India 2G operator with 3G spectrum in 13 circles, BWA spectrum in 8 circles and is credited with the fastest 3G roll out ever in the Indian telecom space. As a young data led telecom player, Aircel has constantly been at the helm of introducing innovative and value for money products and services for its customers, which are industr/ firsts, be it the Aircel Pocket Internet, taking the first step in making 3G affordable for the masses, being the first telecom player to introduce Facebook Voice Updates on Aircel, and many more. The Smart Pocket Internet data plans by Aircel truly changed the way mobile internet was perceived and consumed. The company has been the proud recipient of coveted awards such as Voice&Data Special Leadership Recognition in 'Customer Service' category, ET Telecom Award 2014 for its innovative customer care research model, Aegis Graham Bell Award 2014 for 'Innovation in Marketing Campaign', Data Quest Award 2014 for 'Excellence in Implementation and Use of Technology for Business Benefits' and the Brandon Hail award in the 'Best Leadership Development Program' category. For more information, please log onto our website www.aircel.com