Jashn-e-Nikah - The Wedding Expo
The celebrations around Nikah - the wedding ceremonies, is becoming a huge industry. Jashn-e-Nikah is an event that exposes businesses directly to a crowd which is mostly untapped by various business houses and brands.
With nearly half of Hyderabad’s population being Urdu speaking, it is a massive focused group for any marketing effort. With second highest NRI population in India, Hyderabad holds a huge chunk of spending power in its Urdu speaking populace.
Organised by CAPTUREZ JASHN-e-NIKAH has the patronage of SIASAT the leading Urdu daily of India.
Jashn-e-Nikah is a platform that brings various vendors and retailers who cater to WEDDINGS under one umbrella and make them open to this Urdu speaking community which is a concentrated target audience for whom no major wedding event has ever being organized.
Jashn-e-Nikah is the first step taken towards this direction and will be an annual event to start with. Following category of clients are participating in this wedding expo:
• Jewellery • Electronics • Ethnic • Slimming
• Beauty Parlour • Cosmetics & Perfumes
• Florists & Decorators * Banquet Hall
• Matrimonial Service Providers
• Clothes • Invitation Card Designers
• Caterers • Tour Operators • Real Estate
• Photographers & Videographers • Gifts
• Spice Merchants • Health Products
• e-Commerce • Art & Heritage etc
This is the first time ever a complete concept is created with a focused target group. This concept will cater to every need a Urdu speaking family may have, to plan a wedding.
Jashn-e-Nikah will not be focused on mere fashion clothes and fashion jewelleries, it will focus on complete wedding planning right from venue options to flower arrangers, tent house, electronics, clothes, jewelleries, shoes, eateries, gifting options, designers etc. and each one will be specializing in Muslim weddings.
Nikah is one of the most important moments in any individual's life.
This is the moment when one finds a partner for life.
But besides the individual, Nikah is one of the most happening and joyous ceremony in any Muslim family.
The whole family participates in a grand way. Not just parents even the relatives get involved and there is a full festive mood in the homes of all the close relatives too.
While the fathers, brothers, tayas and mamas get involved in planning the wedding venue, cook, decor, lighting etc., the mothers, sisters, tai, mami and all the ladies get busy in planning their clothes, jewelleries, hairstyles, mehndi, menu and so many other things. And thafs where we thought of providing one single platform for all the wedding needs, a family may have.