OLX Press Meet with Allu Arjun, Hyderabad

Allu Arjun Joins The ‘Bech De’ Revolution

The Latest TVCfrom OLXfeatures award winning Telugu actor Allu Arjun urging people to upgrade using the OLX mobile App

OLX.in. India’s number one marketplace for used goods, unveiled a new TVC with Filmfare Award winning actor Allu Arjun. The TVC that is in Telugu will go on air in Andhra Pradesh and Telangana on September 19th. The Ad depicts the actor in a romantic comical role emphasizing that selling used goods helps people upgrade to products of their choice easily. The TVC also communicates the benefits of the OLX mobile App, Said Amarjit Batra, CEO, OLX.in, “We are a people’s platform, and our presence cuts across cities, languages, and cultures. We have received a lot of love and appreciation from our users in Andhra Pradesh and Telangana, and this TVC will help strengthen the bond we share with them. Allu Arjun is a young, energetic, and a renowned actor, and we felt that his personality blended very well with that of OLX, which is a very young brand itself. TVC focusses on the message of ‘upgrade’ and the ease of the OLX mobile App. Everyone has a phone these days, and the OLX mobile App has empowered people by taking selling and buying to the tip of their fingertips. ”

Earlier this year, OLX.in conducted the first ever used-goods survey in India called the OLX Consumer Research on Used Goods and Selling Trends (CRUST). The survey highlighted that Hyderabad’s contribution towards stocking used goods stood at 19% of the total volume stocked by urban India. Some of the most common things that Hyderbadis confessed to stocking included used home and kitchen appliances, mobile phones, clothing, books and watches.

“I am a big fan of mobile Apps. They make your life so much more fun and convenient. This TVC shows how easy it is to sell used things through the OLX mobile App. Just download the App, and you can post your Ad in three simple steps. The TVC is humorous yet gives a strong message. There are so many new and cool things to buy out there. Selling used stuff can give extra space and cash for those new things. If you want to upgrade easily, then you must sell frequently,” said Allu Arjun.

Naspers-backed OLX. in pioneered the concept of online C2C classifieds in India. OLX launched its first TVC three-vears-ago in 2011, and since then it has witnessed a meteoric rise to become the number one marketplace in India for used goods commanding 75% market share in the online C2C classifieds segment.

Conceived by Lowe Lintas, the TVC portrays Allu Arjun romancing his girlfriend, played by actor, Regina Cassandra, outside her house when her brother reaches on his scooter and spots them. To avoid getting reprimanded by the brother, a quick-thinking Allu Arjun pretends to be a cop (as he is wearing Khakhi pants), and starts interrogating the brother before he can question Allu Arjun. While interrogating him, he tells the brother to upgrade from his scooter to something that suits him more. The brother, a little embarrassed about his scooter, asks Allu Arjun the cop how he can get money for a better vehicle. Allu Arjun tells him to post an Ad for his scooter on OLX in order to get money to upgrade. Allu Arjun shows him how he can download the OLX mobile App and post an Ad. Within minutes of posting the Ad for the scooter the brother starts getting calls from buyers. This distracts him from Allu Arjun, who leaves the scene, happy to have intelligently evaded a confrontation with the brother. A confident and victorious Allu Arjun walks away saying, “Ammeyandi Boss” which roughly translates to ‘Bech De Boss” in Telugu.

“Allu Arjun is a youth icon and the quintessential boy-next-door of Telugu cinema. Furthermore, Allu Arjun’s ability to appeal to the masses and the youth alike helped us deliver OLX’s message of‘Unclutter’ and ‘Upgrade’ with absolute ease. However, to keep Allu’s nuances, and imagery of ‘hero is king’ in Telugu cinema intact, our challenge was to carefully tweak the situations without losing out on the cinematic and humor element of the original scripts,” said Shriram Iyer, Executive Creative Director, Lowe Lintas.

Creative Team: Amer Jaleel, Shriram Iyer, Vaishnav Balasubramaniam, Manzoor Alam, Anshul Nagpal
Account Management: Naveen Gaur, Syed Amjad Ali, Mayoori Hanagodimath, Rahul Ojha Account Planning: Farah Bashir Production House: Blackbox Films Director: Krishnakumar

About OLX.in
OLX.in is India's number one marketplace. OLX.in offers a free, fast & hyper-local way for Indians to sell and buy used goods and services. Every month, millions of people in India buy and sell a wide range of products including household items, furniture, consumer durables, musical instruments, cars & motorcycles, electronics & mobiles, property and local services on OLX.in. OLX.in has recently won prestigious industry awards and accolades such as Pitch Top 50 Brands in India, India’s fifth most trusted online brand by Trust Research Advisory’s Brand Trust Report 2014, #2 ecommerce website in India by Surewaves Buzziest Brands 2014, and India’s second most searched shopping website by Google.