Kingfisher ULTRA Hyderabad International Fashion Week 2014 Announcement

The 4th edition of Kingfisher ULTRA Hyderabad International Fashion Week set to raise the city’s glam quotient

~The three day fashion spectacular to bring forth the best of glitz, glamour and Good Times ~

Hyderabad, 2nd December, 2014: The Emperor of Good Times in association with Storm Fashion Company, today announced the launch of the Kingfisher ULTRA Hyderabad International Fashion Week at Taj Vivanta. The three day glamour affair, scheduled from December 19 to 21, will enthrall fashionist as with a blend of traditional and contemporary ensembles designed exclusively by India’s leading fashion designers.

The 4th edition of the Kingfisher ULTRA Hyderabad International Fashion Week promises to bring back panache and glamour to the royal city of Hyderabad. Alluring silhouettes, exquisite fabrics and hottest trends will amalgamate on the runway to bring a style revolution to make the city more chic and stylish. Acclaimed designers from across the country including Manoviraj Khosla, Jattinn Kochhar, and Hyderabad’s very own Shivali Singh will showcase their latest designs.

Talented actress and style ambassadors Tanvi Vyas & Simran Kaur Mundi raised the curtains to Hyderabad’s biggest fashion affair. The style divas expressed their delight at being in the beautiful city of Hyderabad and getting an opportunity to showcase their collections at the city of the Nawabs.

Talking about Kingfisher ULTRA’s association with fashion, Gurpreet Singh, Assistant Vice President, Marketing, United Breweries Limited said, “Hyderabad has an enduring association with fashion and we are delighted to further cement our fashion and Good Times connect with the city. Kingfisher ULTRA as a brand strives to give its consumers the ULTRA-fashion experience and with the ’Kingfisher ULTRA Hyderabad International Fashion Week’ we hope to continue to reinforce the fashion scape of the city.

Gaurav Sharma, Founder, Storm Fashion Company commented, "We are delighted to be back in Hyderabad with the 4th edition of ‘Kingfisher Ultra Hyderabad International Fashion Week’ and look forward to magnifying the style quotient associated with this illustrious fashion experience. Talented designers and models will raise up a storm on the ramp in this edition. We hope that the city’s fashion aficionados will enjoy the ULTRA glam experience.”

About Kingfisher ULTRA:
Kingfisher ULTRA, the Emperor of Good Times was launched in September 2009. A high end brand from the house of United Breweries, ULTRA assures consumers the best quality, taste and the most differentiated experience across every touch point. Kingfisher ULTRA is made from the finest imported malts and hops which has a distinctive taste. The packaging is unique with an embossed flint bottle, ring pull crown, gold metalized neck and front label.

The brand has based its activations on prominent genres like fashion and music. Apart from these, Kingfisher ULTRA has also launched various other activations and promotions across all points of sale which have been met with positive response amongst its consumers. It is a beer for the classy, modern, urban, confident, independent and self-assured consumer. It is for those who want the best and deserve the best. It is currently available in all major cities of the country.